Fast Fashion: Combating The Wasted Wardrobe
The unprecedented materialistic desire of this age is the primary fuel of fast fashion.
The pace at which designs jump from fashion shows to the high street and into the bin is incredible. To many unwatchful eyes, this may seem to be no big deal but its environmental impacts are catastrophic.
Betway recently came up with an infographic that shows the current status of the industry and the business practices, among other key things.
The fashion industry ranks among the top two world polluters, second only to the oil industry, according to the study done by Betway. It consumes huge amounts of water (producing a single cotton shirt requires up to 3k liters of water), releases polluted water from dyed textiles to water bodies, contributes to a high level of greenhouse gases, and produces a massive quantity of waste.
Without interventions, the fashion industry water wastage is projected to rise to 148k tonnes by 2030, a 60 percent increase. Also, greenhouse gas emissions will be close to 40 billion tonnes by 2020.
To arrest these scary projections, several initiatives have been launched and fashion brands are taking increasing responsibility by embracing eco-friendly practices. An initiative, stillwearingit, launched by LG in 2019 was aimed at ensuring individuals use their clothes longer by having access to the right tools e.g. appliances. This will significantly reduce the pace at which designs go from the catwalk to the bin.
Fashion giants, e.g. Adidas and Nike, are making a much-needed shift towards green business models and practices. They are removing more and more plastic from their production lines and recycling more recyclable water.
In combating wardrobe wastage, everyone has a role to play. Environmental sustainability cannot be achieved in parts but as a whole. The study by Betway showed that every individual can make a difference by cutting down on the number of new clothes bought. This will lead to lower demand for clothes hence a reduced production in the fashion industry. This means water usage will reduce and gas emissions will fall. Combining fewer clothes with longer use will bring about reduced wardrobe wastage.