Ted Baker Launches New Sustainable Timepiece Collection
Ted Baker, the distinctive British lifestyle brand has launched its newest timepiece collection featuring an attention to sustainability and the return of iconic brand motifs and bestselling styles for FW23.
The FW23 collection marks the return of the signature men’s style, Barnett Backlight, which is now enriched by an indiglo effect on the dial that aids readability and enhances the look of the timepiece. Housed within a 41mm case, the Barnett Backlight also highlights Ted Baker’s attention to sustainability as it features a 90% recycled stainless steel case and a genuine leather strap ranging from $155 – $190.
The women’s range features the Emily and Darbey models, bringing elegance to the FW23 collection. The models highlight the iconic magnolia and ‘T’ motifs which perfectly represent the brand’s strong design heritage. The Emily brings the magnolia design to life with a 3D version of the flower applied on the dial beneath a glass case imprinted with the brand logo. Made from 90% recycled stainless steel, the delicate 30mm case features a rope detail set upon a luxury rose gold mesh band. Meanwhile, the Darbey style has returned this season with upgraded crystal detailing, a vegan leather or luxury mesh band, and a delicate sunray dial. This timepiece also embraces the iconicity of Ted Baker with the logo printed at the 3 o’clock position.
The collection includes gift sets, featuring the unique Fitzrovia Constellation and classic Ammy timepieces with matching bracelet accompaniments, ahead of the gift-giving season. Complete with a 34mm case and a complementing gold or rose gold plated bracelet, the Fitzrovia Constellation gift set’s main feature is its star pattern on the dial, also present in the Ted Baker apparel collection. The bestselling Ammy gift set is available with either a glossy white dial and a crystal bracelet, or a rose, mother-of-pearl dial with a delicate rose gold tennis bracelet.
Featuring new timepieces for both men and women, this elegant collection of watches celebrates Ted Baker’s continued focus on sustainable timekeeping while maintaining the brand’s iconic design legacy.
About Ted Baker
Established in 1988, Ted Baker is a global lifestyle brand offering a broad assortment of menswear, womenswear, accessories, footwear, and home. Known for its distinct use of color, print, and texture, Ted Baker celebrates the fun and humor of style with a sense of British mischief.