Mellow Mushroom Pizza Bakers Rebrands With An Electric New Look
On the cusp of the brand’s 50th anniversary next year, Mellow Mushroom is thrilled to announce the launch of its company-wide rebrand, the largest in the company’s history!
Complete with a new vibrant and invigorated persona brought to life through a refreshed logo and visuals, newly designed menus, personalized website & user experiences, and more.
The long-time pizza favorite debuted a new digital experience on November 7, and began to roll out the new look across all restaurants with vibrant colorways and new signage, newly designed menus, revamped retail items, uniforms and other visuals, new and updated characters, plus a coming-soon prototype location in Atlanta.
Additionally, Mellow Mushroom has revamped its selection of burgers this month, and it’s a SMASH! Now available across all locations, Mellow-lovers can bite into delicious smash-style burgers featuring hand-pressed patties made with 100% black Angus beef. Replacing the concept’s former traditional burger style, the new burgers will keep your mouth watering with two smash-style patties on a buttered brioche bun served with Cascadian Farms Organic Spud Puppies. Guests can choose from Mellow Mushroom’s beloved Mel’s Classic Burger, the Ritz Burger or a Build Your Own Burger – all now made with two smash-style patties.
- Mel’s Classic Burger — Lettuce, tomato, pickle & onions, served on a grilled and buttered brioche bun
- Ritz Burger — Melted Swiss, caramelized onions, garlic aioli, romaine lettuce, Roma tomatoes & pickles, served on a grilled and buttered brioche bun
- Build Your Own Burger — BYOBs start with lettuce, tomato, pickle & onions, served on a grilled and buttered brioche bun