J.I.D’s “Surround Sound” Re-Enters Charts and Challenge Takes Over Internet
J.I.D’s “Surround Sound” Amasses 1.6 Billion Views Across Tiktok, 1.2m Daily Global Streams.
The “Surround Sound” challenge has been completed by Aston Martin F1, “Retirement House”, Jacksonville Jaguars and more.
Atlanta rapper J.I.D has been taking over the internet with what’s now being coined the “Surround Sound” challenge with fans taping phones up onto the ceiling pulling in friends (and at times coworkers) to compete on who has the best creative. The challenge has resonated worldwide with everyone from Aston Martin F1 pit crew, to the NFL’s Jacksonville Jaguars and internet famous “Retirement House” completing the bird’s eye view video contributing to over 1.6 billion views and over 283,000 creates on TikTok alone.
The trend has directly contributed to consumption globally with the song reaching 1.2 million daily streams across the world and re-entering the Top 200 Global and U.S. Spotify charts this month. The Platinum-certified song is off J.I.D’s critically acclaimed album, The Forever Story (Dreamville/Interscope). The album debuted at #12 on the Billboard Hot 200 when it first released last year.