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    Jay Park Releases An Exclusive Capsule Collection With Acclaimed Streetwear Brand ‘VANDYTHEPINK’

    Jay Park Releases An Exclusive Capsule Collection With Acclaimed Streetwear Brand ‘VANDYTHEPINK’

    Renowned Korean soju brand ‘Won Soju’ founded by international icon Jay Park, releases an exclusive capsule collection with acclaimed streetwear brand ‘VANDYTHEPINK’- selling out in mere minutes.

    International icon Jay Park joined forces with the acclaimed streetwear brand VANDYTHEPINK to unveil an exclusive capsule collection to coincide with the U.S. launch of Jay Park’s soju brand ‘Won Soju’. This limited-edition release showcased a range of Won Soju-themed t-shirts in black, white, and blue hues, complemented by an exclusive trucker hat and varsity jacket reserved for friends and family. The collection made its official debut on September, 11th at 1 PM EST via, and within mere moments of going live, it completely sold out.

    Jay Park and Junghoon Son, the visionary behind VANDYTHEPINK, are both Korean-Americans who each chart their unique path to make a profound mark in their respective fields. Vandy’s audacious and distinctive designs harmoniously align with the bold and distinctive flavor of Won Soju, intertwining their spirited energies within this collection. The realization of this collaboration was a dream come true for Junghoon, and it might just be the inaugural chapter of an exciting series of partnerships between the two trailblazers.

    The capsule collection offers:

    • Won Soju T-shirt (Blue/White) – Public release on (sold out)
    • Won Soju T-shirt (White) – Public release, soon available at  (TBA)
    • Won Soju T-shirt (Black) – Friends and family
    • Varsity Jacket – Friends and family

    The capsule collection arrives on the heels of Jay Park’s Won Soju launch event in Los Angeles, CA where he celebrated Won Soju’s introduction to the American market. The event, held at the prestigious Intercrew LA, featured a Won Soju ice bar, a special performance from Jay Park, beatboxer KRNFX, and exclusive gift bags featuring the friends and family trucker hat/t-shirts from the VANDYTHEPINK collection.

    ‘Won Soju’ A testament to Jay Park’s commitment to exceptional craftsmanship, has officially expanded its distribution across the U.S. With availability in over 100 premium establishments, including restaurants, liquor stores, and supermarkets, patrons can savor the impeccable taste of Won Soju for purchase in New York, New Jersey, California, Washington, and Georgia. For those seeking the convenience of online shopping, Won Soju can be acquired through renowned liquor retailers TIPXY and Woorisoul, ensuring doorstep delivery anywhere in the United States.

    About Jay Park

    Jay Park is considered one of the most influential artists in the hip-hop and popular music scenes in South Korea, transcending the genres of hip-hop and R&B. He became the first-ever Asian to sign exclusively with JAY-Z’s ‘Roc Nation’ in 2017, establishing himself as a globally acclaimed artist. Alongside establishing AOMG, H1GHR MUSIC, WONSOJU, and MORE VISION, he demonstrates his value as a producer by releasing a diverse range of music including featuring four other artists and mentoring on various domestic and international competitive music programs. Utilizing his accumulated skills and expertise, he’s also dedicated to contributing to the production of idol groups.


    VANDYTHEPINK, established by Korean-American artist Junghoon Son, is a creative expression of the designer’s unique experience. Eye-catching, whimsical, and refined all in one, Son’s footwear and apparel bring a bold and playful look – to enliven your daily rotation. The internet sensation has since extended its reach to brand collaborations, homeware design, and designing popular food packaging like Mcdonalds’.

    About Won Soju

    Founded by artist and entrepreneur Jay Park, WON SPIRITS is a startup that produces traditional Korean liquor called ‘WON SOJU’.  WON SOJU is a pioneering liquor brand, driving the modernization of Soju through the infusion of innovative perspectives into time-honored techniques.  Since its launch in 2022, WON SOJU has achieved unparalleled sales records with its contemporary design and forward(労)thinking initiatives, contributing to the activation of the traditional liquor industry. Through participation in global festivals, hotels, and Michelin restaurants, as well as the expansion of major domestic distribution, WON SOJU is enlarging its stage starting from the Americas and Asia. WON SOJU’s mission is to elevate authentic Korean culture through unique, high-quality products and versatile drinking experiences.

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