Jay Rock, Anderson .Paak and Latto Explode On: Too Fast (Pull Over)

September 30, 2023

Today, Grammy Award-winning artist Jay Rock calls on Anderson .Paak and Latto for their new single “Too Fast (Pull Over)”.

Unrelenting and instantly catchy, the track — produced by Mustard — is bursting with creativity and ambitious grandeur.

That energy also comes through in the “Too Fast (Pull Over)” video, which perfectly captures the track’s go-for-broke approach. “Send a stepper up the stairway to heaven, I’m a vet,” Rock spits over an infectious beat and alluring synths. “Put up a pole dancer in a Mercedes.” Latto then adds a female perspective to the conversation. “Sitting behind five-percent tint, might pull up to the party,” she spits. “Pay bad bitch rent.” .Paak then rounds out the song with a philosophical verse: “I just wanted something better, anything to fill my belly, now I got a seat at the table, ain’t shit you can tell me.”

In the accompanying music video, Rock, Latto, and .Paak all converge on a pool party packed with beautiful women and good vibes. Rock arrives in a red Mercedes SUV equipped with a stripper pole at the rear where, of course, an expert is showcasing her moves. .Paak brings style for days, while Latto enjoys the show from her private cabana.

It’s a summery feast for the senses.“Too Fast (Pull Over)” follows soon after “Eastside,” Rock’s first solo release in the half-decade span since Redemption, the 2018 album that confirmed his status as one of the sharpest observers and most uncompromising storytellers to emerge from California in his generation.

Songs from that album earned him three of his four Grammy nominations: Best Rap Song for both Win and his Kendrick Lamar, Future, and James Blake collaboration King’s Dead, which took home the trophy in the Best Rap Performance category and has garnered over 2.5 billion global streams and counting. King’s Dead was also featured on Black Panther: The Album, the widely acclaimed soundtrack to the 2018 box office hit Black Panther.

Prior to 2018, Rock’s status was already unquestionable in the West. More than a decade before then, he signed a major label deal and scored a hit with the Lil Wayne- and will.i.am-assisted All My Life (In the Ghetto). He then landed on XXL’s coveted Freshman cover and helped spearhead TDE’s takeover of the hip-hop world. His first two albums, 2011’s Follow Me Home and 2015’s 90059, each rank among the grittiest, most acclaimed street rap albums of the century so far.

Now, with Too Fast (Pull Over), Rock and Company delivers a rambunctious, addictive floor-filler that is guaranteed to get the party started.