Crypto Casino Loyalty Programs: Driving Customer Retention and Engagement
Companies have been using loyalty programs as part of their marketing campaigns to get more customers and keep the ones they already have from leaving or trying other alternatives.
They often consist of clients doing something and getting rewarded with a special bonus, promotion, or discount.
Crypto casinos are one of the main examples of how loyalty programs work. Using blockchain technology for gambling platforms is still relatively new to people, so many users are scared of trying it. Hence, the casinos offer special bonuses to the people playing Bitcoin games. Nonetheless, that doesn’t mean all loyalty programs will be effective. You need to understand what works and what doesn’t to develop a reward system that ensures customer retention and engagement.
Read this page to learn several strategies to make the perfect loyalty programs for your crypto casino. Bet999 has an excellent reward system that works with referral codes and other tasks you can do to get promotions. You should go to its website to start gambling and claim a bonus.
Gamify Your Loyalty Programs
People sign up for online casinos with two purposes: to play games and bet on sports and esports. If a great part of your audience uses your website to play gambling games, then you should turn your loyalty programs into one. That will engage them in what you offer and encourage them to keep playing.
You can set specific missions or goals for each game for them to get a reward once they achieve them. The idea of offering a loyalty program is to profit from it despite giving away free crypto or money. How do you do this? Set a game mission they will only achieve after spending more funds than what you spend on the reward system.
Make sure to pick the right games for the program. If any of your players play poker daily, for example, you don’t need to encourage them further to play it. Set the rewards on games you want to get more attention.
Create a Tiered System
Although loyalty programs are an excellent way of keeping people engaged, there are many things you can do to maximize the results you get from them. One of them is giving your customers a purpose as they keep getting rewards. It’s not the same to get rewards just for the sake of getting them rather than making your users feel like they are actually making progress. When you do the latter, users are more prone to keep getting rewards until they get to the highest tier.
Create a tiered reward system to incentivize customers to invest more money to keep climbing the tier ladder. Naturally, rewards will need to get better the higher they get. When this happens, customers don’t only try to get rewards, they try to get the best rewards available.
Offer Custom Rewards
Marketing teams need to define their target audience before starting a new campaign, as that allows them to understand which strategy may work best for them. You should do the same for your loyalty program. Not everyone will like the same rewards or play the same games to get them. Therefore, try to analyze the games that most of your players like and offer custom rewards for those games. You could create several types of rewards for at least three games for your users to choose one of them. If you do that, you may even get players trying to get all kinds of rewards, even if it’s just for the sake of getting them all.
Although you can do the strategies on this page individually, you can mix them to double their results. You could, for example, create a tiered reward system where players get better rewards if they complete missions from different games.
Give Referral Bonuses
One of the most popular types of loyalty rewards is offering referral bonuses to users that make other players get into the platform. This is something common in crypto casinos and other companies that work on a subscription basis. In a nutshell, all users have a referral code, and when someone uses it, they receive free crypto or access to a special promotion.
The people who use the referral code also get benefits, so everyone wins here. New companies often do this to get more customers quickly or to make new users feel welcome when they first use the app.
Bet999 offers referral bonuses too. They are an excellent way of getting free crypto to gamble if you don’t know how to trade or are scared to invest in them. However, we recommend that you learn the basics of how the market works before trying to play with it.
Grant Exclusive Access to Games or Casino Features
Something you should know about people is that they love to feel special, so you should aim for that when you create a new marketing campaign or develop a new loyalty program. Apart from offering free crypto or other custom rewards, you can do other things to give your customers a more exclusive approach to your gambling platform.
Give the people who complete the tasks on the reward program access to a special game only players in a specific tier can play. Even if players wouldn’t be interested in that game in the first place, they will be once they notice not everyone can play it.
Deals and promotions are more appealing when they are only available to a specific group of people, so you can also let a few rewards that offer that.
Loyalty programs will always encourage users to use your crypto casino, but you will need to do other things to keep them engaged. Invest in a decent marketing company and a conversion tool to attract even more customers. Try any of the loyalty programs on this page, but remember you need to adapt them to the rewards you can afford to give at the moment.
Go to the Bet999 website to read more blog posts related to crypto casinos and how to develop successful marketing campaigns for them. It also lets you play Bitcoin games and other classic casino games such as Blackjack and Baccarat.