Tips For Effective Instagram Marketing
Over 1 billion people use Instagram, which makes it a powerful marketing channel.
Most brands promote themselves on the app, but only some of them succeed. To play your cards right and boost sales, you need a solid strategy. Learn six fundamentals of successful Instagram campaigns.
In 2021, launching a digital campaign is easier than ever. Using sophisticated automatic systems like a digital marketing tool, you can create, manage and monitor campaigns across social media. Engage millions of users at the same time! But what kind of content allows you to stay relevant? Here are a few proven ways to gain exposure on Instagram.
Switch to a Business Profile
Before you even start planning your strategy, switch to a business account via the settings. This gives several benefits instantly. First, users can click on the contact button to get in touch with you. Secondly, you will be able to create and publish ads without the use of Facebook tools.
Finally, the system will now track different analytics for your profile. The Insights section provides valuable statistics about engagement and reach. You can even get a demographic breakdown of your followers. All of these perks are free!
Use Free Insights to the Fullest
Using the same feature, you can see important characteristics of your audience. How old are the users? Where are they from? Are they male or female? When are they the most active?
Aside from generalized stats, you can narrow down the focus. The system shows insights on specific posts for the week. You can see the number of impressions earned over the period, and your top-performing posts. All this information shows you how users interact with your content, so you can build effective marketing strategies using this data.
Post Product Teasers
This is one of the most effective types of posts for businesses. They gently urge the users to purchase the product or service advertised. However, do not go to extremes. If your tone is pushy, people will just unfollow you. When done right, product teasers can simply increase engagement and sales.
Focus on discounts and exciting features of your products. Successful teasers work because they do not push users into buying. At the very least, they may like, comment on, or share your post with their friends.
Create Sponsored Ads
Instagram has convenient controls for advertising expenses. You can determine a clear budget and make sure you do not go over it. Companies may choose between one sponsored ad or a bunch of ads with the carousel feature.
Use these opportunities to target your audience in a new way. Previously, only followers could see the updates and posts on your profile. Now, you can promote them to any user who fits your target audience. This expands your reach dramatically.
The content of sponsored ads must appeal to the target demographic and ensure engagement. You may also use your existing posts — choose the ones that perform the best and turn them into sponsored ads. Take advantage of the full variety of formats: photo, video, carousel, stories, and stories canvas.
Use Instagram Stories
Stories are great for lead generation, as they are used by 500 million users daily! The content is different from posts because of the slideshow format. Stories appear above the feed and remain viewable for 24 hours. You can also save them to highlights or your device to reuse later. Snapchat stories work similarly.
The benefits are endless. First, the content is easier to see as it is located on top of the newsfeed. Users do not need to scroll down. Secondly, the format allows you to capture insider posts that do not have to be as polished as your regular content. Thirdly, you can experiment with different media: photos, video clips, rewind video, boomerangs, and live video.
Partner With Influencers
Brands promote their offerings through influencers because these users have millions of active followers. You can showcase your product to a vast audience easily. In addition, people who follow influencers are likely to take their advice because they trust them.
Finding the right influencers shouldn’t be much of a hassle these days, thanks to influencer marketing platforms such as Humanz, Grin, or Upfluence. These tools have multiple features and filters that help to narrow down the list of dozens of influencers to those that truly match your brand. Humanz even enables brands to reach out and communicate with the influencer throughout the whole campaign right on its platform.
Choose an influencer relevant to your niche — someone whose audience will be interested in your products or services. Expose your brand to thousands or millions of potential customers with one post. If you build a strong relationship with the influencers, they can contribute to brand awareness for a long time.
Instagram is the most popular platform for image sharing, and it can drive your sales! Create memorable posts and engaging stories that resonate with your audience. Repost images from customers to boost engagement. Whatever you do, track the right metrics. Keep an eye on your follower growth, engagement, and the URL click-through rate.