A social media specialist is a person who designs and implements marketing campaigns on behalf of clients but does not actually do the work himself.
Their role involves helping business owners and marketers to advertise their product or service on a number of different social media sites.
Some social media specialists work as sole traders, whilst others have many client relationships. If you want to become one of these specialists, then you need to learn about the role and how to write an effective advertorial for it. A Social Media Specialist task description should begin with an attractive, eye-grabbing introduction.
This is an ideal idea of what to expect from a social media specialist’s introduction to Social Media Manager advertorial:
So here’s an idea of how this introductory article to Social Media Manager adverts might look: … a professional Marketing Manager is looking for a creative and experienced Social Media Specialist to fill his/her vacant marketing manager role. This person will be…
Marketers are always developing and updating their strategies. This constantly means that marketers must update and analyze their advertising campaigns. The purpose of such analysis is to maximise return on investment (ROI). To improve your ROI through your social media specialist, you must work on… well, strategy! This strategy involves… reaching out to your audience.
Reach out to your audience is one of the most important requirements of a social media manager. How can a marketing manager to develop and reach out to his/her audience? Firstly, you must target the right audience. As I mentioned above, when you are a social media marketing manager, your client’s brand is likely to be very broad in scope. Therefore, it is important to consider your client’s brand in a more granular way – i.e. identifying whether the brand is more likely to convert into a purchase or not.
In addition to having the right audience, your social media marketing team must also have the right skills. Some of these include… building relationships with the right people, engaging and listening to customers/clients, and utilizing analytics to identify business goals and the needs of the audience. With regards to the analytics aspect of this, your team should work closely with Google Analytics and Facebook Analytics.
Next, the activities of your specialists should include… building and maintaining effective social media content strategies, developing new adverts and engaging with the public via social media platforms. A social media content strategy can involve… posting interesting & useful information, sharing interesting stories, sharing data and analytics, conducting polls, providing feedback, and providing useful content.
Your campaigns can also involve… submitting press releases, creating exciting videos, blogging & twittering, participating in forums, submitting photos to different social networking sites, sharing unique promotional information, and many more.
Last but not least, your social media managers need to understand how your brand is perceived by the audience. This is done through… understanding the audience, understanding your target audience, identifying what the audience wants, knowing what they want, and are looking at how you can deliver on those objectives. Your specialists need to work with your brand to… develop new forms of communication, build new online partnerships, provide original content, create unique videos and podcasts and engage with your audience through social interaction
Finally, your brand should be able to… build a reputation, drive sales, enhance your web visibility, and improve your search engine rankings. In other words, the goals of the social media management team should be aligned with the goals of your business.
Social media is the wave of the future. In the past, companies had to hire in-house marketing strategists or go through marketing agencies. Now, these days, it’s simply not cost-effective nor is it efficient to do so. It’s because social media agencies have become the wave of the future.
So when you’re considering a social media specialist job description, keep these points in mind. Remember that the term social media doesn’t necessarily refer to just blogs and Twitter updates. It also applies to Facebook and other websites like LinkedIn, Pinterest, Digg, and StumbleUpon. And remember that the best social media professionals will also incorporate email, texting, and instant messaging into their campaigns (and maybe even into their overall marketing strategy)!
Overall, this kind of job entails using different forms of online media in one’s marketing efforts. It takes a strategic and comprehensive approach by which the agency can create engagement with its audience. It is also responsible for researching the latest social trends and using these to target its audience.
Finally, it must be able to interpret the data it collects from its various channels and utilize them to serve its clients better. It’s a lot to accomplish, but when done well, it can truly boost an agency’s reputation and customer base. This is why it’s important for an agency to hire a social media specialist that has proven track record and experience.