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    Appropriate Color: Picking Backgrounds For Product Branding

    Appropriate Color: Picking Backgrounds For Product Branding

    One of the most essential aspects of product photography is background color since it may emphasize specific attributes of your product by creating contrast and mood.

    This post will teach you how to pick the best colors for your product images using background color theory and how to utilize some basic tactics to increase the effect of your background color.

    Why is the Color Of The Background Crucial In Photography?

    When photographing products, the background you pick is crucial for producing attractive and expert-looking photographs. It strengthens your brand’s image, increases the visual appeal, and draws attention to the goods.

    • It offers a tidy look that is essential for projecting a feeling of quality and credibility.
    • It ensures the item shines out and turns into the image’s center point, drawing onlookers in.
    • The background’s color and design can inspire particular feelings or emotions, connecting you emotionally with your intended audience.
    • Consistency in backdrop selection creates a unified and identifiable aesthetic that supports your brand’s image.
    • You may highlight the product’s qualities and give it a distinctive look by choosing a background that contrasts or compliments it. This uniqueness makes your goods stand out from the competition and interests your audience.
    • A configurable theme for your product catalog provides competence and aesthetic coherence.
    • Adding context and narrative to your product through objects, settings, or thematic backgrounds may draw buyers in, emphasize its function, and increase attractiveness.
    • To guarantee compliance with different platforms, including websites for e-commerce, social media, and print catalogs, use backdrops that adhere to platform specifications and visual criteria. Your product images are better integrated and more successful as a result.

    Selecting a Backdrop Color

    When selecting a backdrop color for your product image, there are numerous things to consider. You also need to understand the tips on choosing the best product photography equipment so that you can take the best shots.

    • Consider your product’s color, size, form, appearance, and aesthetic. You should also consider your competition, your specialty, and the identity of your business.
    • Utilizing a color wheel is a fantastic place to start since it demonstrates the connections between hues and can direct you toward complementary, similar, or opposing hues for the item you are selling. You may also utilize online tools to design and test various color schemes.
    • Make sure the backdrop blends well with the design and positioning of your product.
    • To focus attention on the product, keep the background plain and clean. Think about the effects of various backgrounds on the whole look.
    • Consider the emotional impact of colors while selecting them, and match them to your brand. Choose a background with a surface or substance that improves the look of the goods.
    • Select an uninterrupted or unique location backdrop that fits the size of your goods.
    • The backdrop should be modified based on the platform where the photographs will be used.
    • Create a story or atmosphere around the product using objects or themed backdrops.
    • Choose a backdrop that is adaptable to different product kinds.

    Choosing White Background for Product Images

    White backgrounds for product images are frequently used in online shopping and other platforms for selling goods online. The primary benefit of choosing a white backdrop is that it produces a clean appearance that helps the object stand out and serve as the photo’s main subject. When viewing leisure photos, it might be challenging to determine which item is the main subject since your focus shifts from one to another. In turn, images with a white background and vibrant and intricate backdrops don’t draw the customers’ focus away from the product.

    An image with a white backdrop makes the photograph’s subject apparent because nothing else can steal the spotlight. Because there are no distractions from the primary object in the shot, product photography with a white backdrop is suitable for both online and offline catalogs and product sites.

    A piece of paper, a roll of smooth paper, can serve as the white backdrop. Make sure it is white and free of creases or wrinkles. Soft, diffused lighting produces A white backdrop, and shades are reduced. Use either artificial or natural light, but stay away from strong sunshine.

    Choosing Black Background for Product Images

    Nowadays, product photography with a black background is quite popular. It is timeless, tasteful, intense, and captivating. It always goes in fashion. When photographing products with a dark background, you are producing art. Even black-on-black product photography establishes the composition and emphasizes the topic.

    Although it might be challenging to attain, black can be a suitable choice for commercial photography since it evokes a feeling of class and elegance. This is because lighting for product photography is sometimes much more accurate than portraits.

    When photographing products, it’s essential to ensure they are brightly lit and apparent, especially when photographing black objects against black. You may utilize rim or background lighting to make the product stand out. Whether you use a cloth backdrop in an editing room, a pattern in an outdoor situation, or an embossed overlay in an image editor, a black background may produce visually arresting photographs. It catches the atmosphere, arouses strong feelings, and motivates them to purchase your goods.

    Choosing Colored Background for Product Images

    Colors are a simple way to give your photographs a hint of fun and freshness. Colored backgrounds can also help you express your character in powerful ways. Humans have been known to react differently to different colors. For instance, the color blue can inspire creative photography, but the color green can promote calmness.  Colored backgrounds highlight specific characteristics of your subject or model, such as eye color or skin tone. While colorful backdrops behind a model appear lovely, select hues that go well with your model’s clothes.

    Consider what colors will make all of the elements of the garment pop out if you want to shoot your subject in a manner that accentuates their attire, for instance. Therefore, if the person being photographed is wearing a white dress, you may choose a dark green backdrop to set the tone and highlight the outfit’s bright white color.


    Whatever backdrop you use, you need your product to look fabulous. Try something different if the background obscures the product or makes viewing difficult. To depict the subject as realistically as possible while highlighting its best qualities, always ensure that the good or thing you wish to emphasize shines.

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    Appropriate Color: P…

    by Mike Fox Time to read this article: 14 min