Kenson Kids, an award-winning maker of parenting tools, reward charts and more, announced the launch of its innovative pet care system inspired by a twelve-year-old girl.

In need of a system to help her care for the baby birds, she would receive for the holidays, North Carolina resident Ava Bertelli invented her own, using the Kenson Kid’s popular “I Can Do It” reward chart. When the company heard her story, founders Jen Edmundson and Jen Kent decided to take the product mainstream in hopes it will help other kids take better care of their pets.

Approximately 6.5 million companion animals enter U.S. animal shelters nationwide every year, according to the American Society for the Prevention of Cruelty to Animals. RestedPaws.co.uk reveals that out of this 6.5million only 300,000 aren’t dogs or cats. This number generally increases around the holiday season, with three animals being abandoned every hour. Experts attribute this influx to the tendency of gift givers to underestimate the unexpected burden that pet ownership can sometimes bring on a family.

“Owning a pet is a lot of responsibility,” says Ava. “Sometimes, kids don’t realize how much time and work it takes to care for a new pet and they give up. I hope this system helps reduce the number of animals who are taken to shelters.”

Kenson Kids reward charts offer a fun way for children and parents to keep track of chores, behaviors, and responsibilities. Featuring colorful cards and plastic stars with a hook and loop fasteners, the charts provide both visual and tactile stimulation and encourages pre-reading skills.

Kenson Kids’ newest products are customizable pet care checklists, which include dog care and cat care task cards illustrated by Ava, along with useful tips on caring for pets. The task cards are also available as a supplemental pack that can be used with Kenson Kids’ I Can Do It! reward chart and includes the tasks involved to care for dogs, cats or birds, three of the most popular types of pets in the United States.

“As a woman-owned company whose products are designed to bring out the best in kids, it was a pleasure to work with Ava, and to encourage her to set big goals and go after them,” says Jen Edmundson, co-founder of Kenson Parenting Solutions.

Kenson Kids is donating a portion of the proceeds to a charity, of Ava’s choice, that supports animal welfare.