GRAMMY-nominated recording artist and CMG signee GloRilla releases her new video “PROCEDURE” featuring Grammy nominated ATL rapper, Latto.
Directed by Benny Boom, “PROCEDURE” reimagines the ’90s cult classic film Set It Off, where Big Glo and Big Mama team up and orchestrate a bank robbery.
By teaming up with the security guards at the bank, Glo and Latto earn the biggest payday of their lives until the Memphis superstar wakes up with a call from her mother, Set It Off star Vivica Fox, and realizes it was all a dream. “PROCEDURE” made its broadcast premiere on MTV Live, MTVU, Yo! MTV, BET Jams & BET Hip Hop, and on the Paramount Times Square billboards.
Glo also announced The GLORIOUS Tour; learn more here. Named after her acclaimed debut album, the tour will kick off in March 2025 and arrive in markets including New York, Atlanta, Houston, Chicago, and more. As for Latto, she released her new remix for “Blick Sum,” featuring Playboi Carti from her latest album, Sugar Honey Iced Tea, which debuted at No. 1 on the Billboard Rap Charts in 2024.
Glo was also nominated for two GRAMMY nominations for her double platinum single “Yeah Glo!” in the Best Rap Song and Best Rap Performance categories, solidifying her stellar run this year. Most recently, she also earned the second Billboard Hot 100 top 10 song of her career as a feature on Tyler, The Creator’s “Sticky.” Glo’s feature run continued this year when she was featured on Lil Baby’s Billboard 200 No. 1 album WHAM and the standout song “Redbone.”
Under the tutelage of CMG founder and CEO Yo Gotti, Big Glo continues to be a force in hip-hop after the release of her debut album, GLORIOUS.