Rich Brian Unveils New Single & Video: Sundance Freestyle
Coming off the heels of the Sundance premiere of his first-ever feature film, the Justin Chon-directed Jamojaya, Indonesian rapper, singer, and producer Rich Brian releases a new single ‘Sundance Freestyle.’
‘Sundance Freestyle’ features surreal, haunting production that underscores sentimental bars about Brian’s steady rise in the music scene and his recent Sundance debut. The cleverly written and catchy song carries a near-cinematic quality as Brian spits incredulously,
“I just took a flight to Utah man that’s a first time…5 years ago I’d be so happy to get 5 bands for a 30-minute set.”
The music video directed by frequent collaborator, Daniel Cloud Campo, sees Brian in full movie star persona on an imagined talk show set preparing to chat about his starring role in Jamojaya. An elaborate one-take shot reveals a wide array of characters – including skateboarding keytarists and disco dancers – disrupting and causing disarray to the entire production.
‘Sundance Freestyle’ notably follows Brian’s recent, self-produced track ‘VIVID featuring $NOT‘. The breakup anthem features the rappers trading verses in a hypnotic volley, dissecting relationship ups, and downs. Complex raved how on the track “Brian effortlessly switches between his low-pitched, distinctive rapping voice, and more angelic singing vocals.” Brian also recently headlined 88rising’s fourth annual, flagship Head in the Clouds festival in Los Angeles last August to an audience of over 35,000, and the festival’s globally expanded stages in Jakarta and Manila in December 2022.
