From sneaker pop-ups to impact-driven pitch competitions, All-Star Weekend operated like a multi-day brand summit where sport, fashion, and community collided. Basketball is the foundation. Culture is the multiplier.
NBA All-Star Weekend has evolved into something far beyond basketball in 2026. The hardwood may have drawn the crowds, but the culture unfolded everywhere else.
The 2025 NBA All-Star Weekend in San Francisco delivered a spectacle that blended the city's unique energy with the pinnacle of basketball talent.