Most Hashtagged Tourist Attractions
It’s a compelling idea: tracking the most hashtagged destinations on Instagram to determine the best travel spots.
By no surprise, results show that Disneyland is the most hashtagged spot in the USA, with nearly 3 times the number of mentions than Walt Disney World. The 2nd most popular South Beach, Miami is the 3rd most popular destination in the USA for Instagram users, followed by the Las Vegas Strip, Times Square and Mardi Gras in New Orleans. Globally, The Eiffel Tower, the Berlin Wall, and Big Ben are among the top ten most hashtagged tourist destinations in the world.
Online travel specialists, TravelBird, have released the Most Instagrammed Tourist Attractions, a study ranking 470 attractions in many countries around the world based on the number of tags on the social media platform. With the image-based application most popular among Millennial users, TravelBird sought to use the information to gain an understanding of how global travel destinations measure up on social media.
The results provide an in-depth view of the best travel spots in the United States of America, with two attractions researched in every state. The inclusion of every state ensures lesser known, local gems are represented, as well as popular attractions within the more densely populated states.
The same process was repeated in 10 other countries. From these in-depth looks into each country, a master ranking was created, which compares over 400 of the world’s most popular tourist destinations on their Instagram presence.
Quoted from the TravelBird website: “At TravelBird, we love inspiring our travelers to seek out new adventures and create memories that can be shared with friends and family. Many people, especially those in the Millennial demographic, use Instagram to both seek and share #wanderlust #inspo. Hashtags are used not only to document journeys but to make it easier for those interested to find the content they love.”
“This study offers a compelling overview of hundreds of destinations that are beloved by Instagram users for their cultural heritage, their stunning natural beauty, and their local charm,” said Symen Jansma, Founder of TravelBird. “Alongside this, the data also tells a fascinating story about the ways people are traveling in 2017.”
The top 15 attractions on Instagram in the USA:
Rank |
Destination |
State |
No. of tags |
1 |
Disneyland |
California |
14,615,952 |
2 |
Walt Disney World |
Florida |
5,465,098 |
3 |
South Beach |
Florida |
4,689,396 |
4 |
Las Vegas Strip |
Nevada |
3,653,548 |
5 |
Times Square |
New York |
2,560,272 |
6 |
Mardi Gras |
Louisiana |
2,202,256 |
7 |
Grand Canyon |
Arizona |
1,989,316 |
8 |
Waikiki |
Hawaii |
1,939,768 |
9 |
Yosemite National Park |
California |
1,733,680 |
10 |
Myrtle Beach |
South Carolina |
1,602,759 |
11 |
Empire State Building |
New York |
1,536,186 |
12 |
Charleston |
South Carolina |
1,438,532 |
13 |
Atlantic City |
New Jersey |
1,301,411 |
14 |
Rocky Mountains |
Colorado |
1,110,192 |
15 |
Yellowstone |
Montana |
762,160 |
The top 15 global attractions can be seen below:
Rank |
Destination |
Region |
No. of tags |
1 |
Disneyland |
California, USA |
14,615,952 |
2 |
Eiffel Tower |
Parisian Region, France |
7,253,011 |
3 |
Walt Disney World |
Florida, USA |
5,465,098 |
4 |
South Beach |
Florida, USA |
4,689,396 |
5 |
Berlin Wall |
Berlin, Germany |
4,595,501 |
6 |
Las Vegas Strip |
Nevada, USA |
3,653,548 |
7 |
Big Ben |
London, UK |
2,561,617 |
8 |
Times Square |
New York, USA |
2,560,272 |
9 |
Notre Dame |
Parisian Region, France |
2,517,129 |
10 |
Oktoberfest |
Bavaria, Germany |
2,262,885 |
11 |
Mardi Gras |
Louisiana, USA |
2,202,256 |
12 |
Niagara Falls |
Ontario, Canada |
2,198,459 |
13 |
Valle Sagrado (Machu Picchu) |
Cusco, Peru |
2,195,108 |
14 |
Grand Canyon |
Arizona, USA |
1,989,316 |
15 |
Waikiki |
Hawaii, USA |
1,939,768 |
Stay tuned for other exciting travel destinations!