It’s a compelling idea: tracking the most hashtagged destinations on Instagram to determine the best travel spots.

By no surprise, results show that Disneyland is the most hashtagged spot in the USA, with nearly 3 times the number of mentions than Walt Disney World. The 2nd most popular South Beach, Miami is the 3rd most popular destination in the USA for Instagram users, followed by the Las Vegas Strip, Times Square and Mardi Gras in New Orleans. Globally, The Eiffel Tower, the Berlin Wall, and Big Ben are among the top ten most hashtagged tourist destinations in the world.

Online travel specialists, TravelBird, have released the Most Instagrammed Tourist Attractions, a study ranking 470 attractions in many countries around the world based on the number of tags on the social media platform. With the image-based application most popular among Millennial users, TravelBird sought to use the information to gain an understanding of how global travel destinations measure up on social media.

The results provide an in-depth view of the best travel spots in the United States of America, with two attractions researched in every state. The inclusion of every state ensures lesser known, local gems are represented, as well as popular attractions within the more densely populated states.

The same process was repeated in 10 other countries. From these in-depth looks into each country, a master ranking was created, which compares over 400 of the world’s most popular tourist destinations on their Instagram presence.

Quoted from the TravelBird website: “At TravelBird, we love inspiring our travelers to seek out new adventures and create memories that can be shared with friends and family. Many people, especially those in the Millennial demographic, use Instagram to both seek and share #wanderlust #inspo. Hashtags are used not only to document journeys but to make it easier for those interested to find the content they love.”

“This study offers a compelling overview of hundreds of destinations that are beloved by Instagram users for their cultural heritage, their stunning natural beauty, and their local charm,” said Symen Jansma, Founder of TravelBird. “Alongside this, the data also tells a fascinating story about the ways people are traveling in 2017.”

 

The top 15 attractions on Instagram in the USA:

Rank

Destination

State

No. of tags

1

Disneyland

California

14,615,952

2

Walt Disney World

Florida

5,465,098

3

South Beach

Florida

4,689,396

4

Las Vegas Strip

Nevada

3,653,548

5

Times Square

New York

2,560,272

6

Mardi Gras

Louisiana

2,202,256

7

Grand Canyon

Arizona

1,989,316

8

Waikiki

Hawaii

1,939,768

9

Yosemite National Park

California

1,733,680

10

Myrtle Beach

South Carolina

1,602,759

11

Empire State Building

New York

1,536,186

12

Charleston

South Carolina

1,438,532

13

Atlantic City

New Jersey

1,301,411

14

Rocky Mountains

Colorado

1,110,192

15

Yellowstone

Montana

762,160

The top 15 global attractions can be seen below:

Rank

Destination

Region

No. of tags

1

Disneyland

California, USA

14,615,952

2

Eiffel Tower

Parisian Region, France

7,253,011

3

Walt Disney World

Florida, USA

5,465,098

4

South Beach

Florida, USA

4,689,396

5

Berlin Wall

Berlin, Germany

4,595,501

6

Las Vegas Strip

Nevada, USA

3,653,548

7

Big Ben

London, UK

2,561,617

8

Times Square

New York, USA

2,560,272

9

Notre Dame

Parisian Region, France

2,517,129

10

Oktoberfest

Bavaria, Germany

2,262,885

11

Mardi Gras

Louisiana, USA

2,202,256

12

Niagara Falls

Ontario, Canada

2,198,459

13

Valle Sagrado (Machu Picchu)

Cusco, Peru

2,195,108

14

Grand Canyon

Arizona, USA

1,989,316

15

Waikiki

Hawaii, USA

1,939,768

Stay tuned for other exciting travel destinations!

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