Ad copy is one of the most important elements of any marketing campaign.
It is what grabs the attention of potential customers, and it is what convinces them to take action.
If your ad copy isn’t engaging your target audience, then you are wasting your time and money. So how can you ensure that your ad copy will engage your target audience? Here are a few tips:
1) Create A Sense Of Urgency
People don’t like to feel that they have an unlimited amount of time to take action on something. They usually find it more compelling when they are told that there is a limited number of items available and that the offer will only be around for a short period of time. For example, telling people “These incredible headphones on sale for a limited period of time” is more compelling than simply saying “These incredible headphones on sale.” However, in order to create content with this sense of urgency, you should use copywriting tools. There are many copywriting tools, such as the Anyword copy generator, that can help you create engaging ad copy. Using these tools can be especially helpful when you are trying to use the power of appeals, such as scarcity.
2) Use An Emotional Trigger
If there is one thing that people are looking for when they’re shopping online, it’s an emotional connection. You need to provide your target audience with some sort of emotional trigger in order to get them interested in your ad copy.
For example, if you are selling a product designed for runners, like running shoes, you should include some emotive phrases in your ad copy such as “get fit and healthy” or “less stress on the body” to give people an emotional connection with your product. Once you connect with them emotionally, you will have much more success making sales.
3) Keep It Short And Sweet
An ad copy that is 300 words or longer isn’t always the most engaging for people. You want to make sure that your ad copy is interesting, but overly long ads can be off-putting and sometimes even intimidating for people who are on the internet. So if you are trying to keep your ad copy short and sweet, you need to create ads that are clear and concise. For example, instead of writing a long paragraph that boasts the benefits of your product, write a sentence that gets straight to the point and is attention-grabbing.
4) Focus On Benefits
People don’t care about features, they care about benefits. You may have a fascinating product that has 10 added features, but if you simply list those features in your ad copy without mentioning why customers should be interested in them, then nobody will be interested. People want to know-how using your product can help them live their life.
For example, if you are selling running shoes and you want to mention what makes those shoes great, then instead of simply saying that those shoes have a “climate control system” (which is a feature), say something like “the climate controls in these shoes keep your feet cool and dry.” That way, customers understand why they would benefit from those shoes and how they can be a part of their life.
5) Add A Proof
People love proof. If you want to make sure that you are catching the attention of your target audience, then adding a proof element in your ad copy is one of the best ways to do it. Social proofs are very persuasive, so if you are selling a product that has social proof then it will be much more engaging.
For example, if your product is endorsed by celebrities or well-known bloggers, then put that in your ad copy. If you can get other people to advocate for your business, then your prospects are more likely to want to buy from you, too. You can say something like “approved by top dermatologists” or “endorsed by top-tier professionals” to provide social proof.
6) Include Discounts
People love a great deal. If you want your ad copy to be engaging, then it’s important to include discounts. Discounts are more persuasive than simply saying “sale price” because they add urgency. In addition, customers don’t have to struggle to try to calculate the true value of your product.
For example, if you are selling a juicer that usually costs $100 but is on sale for $80, then it would be better to say “ONLY 80” rather than using the words “sale price.” That way, people know exactly how much they will save and it creates a sense of urgency. If your product is not on sale, then you can use discounts along with other types of offers, like free shipping or lifetime warranties.
7) Point Out Uniqueness Of Your Product
People have heard of similar products that are on the market, so you need to find a way to make your product stand out. If you want your ad copy to be engaging, then it’s important for people to understand why your product is better than others like it. You can say something like “the world’s only ____” or “unlike most ____, our product is ____.” By doing this, you make your product seem more unique and interesting.
8) Test Your Ad Copy
No matter how great your ad copy sounds in your head, it’s always a good idea to test it. Testing different ad copy is a great way to determine which ad copy is most engaging. You can run A/B tests with your ad copy by simply placing two different ads that are similar on your website or social media profile, waiting a certain amount of time, then seeing which one received the most clicks. Sometimes you might want to test several versions of your ad at once and see which one gets the most engagement.
When you are writing an ad copy, it is important to make sure that your audience is interested in what you have to say, and that they are compelled to take action. In order to do this, you should focus on benefits rather than features, add a proof element, and include discounts. Additionally, be sure to point out the uniqueness of your product and test your ad copy to see which variation works best. By following these tips, you can create ad copy that will engage your target audience and result in more sales.
