78% Of Men Say Wearing Jewelry Is Now Mainstream
Men are embracing jewelry more than ever, and with upcoming events like prom, weddings, and graduations, there’s no better time to showcase their style.
Luke Zion Jewelry conducted a new survey of over 1,000 men across the U.S. to identify the top men’s jewelry trends for 2024 and, 78% of men say jewelry is becoming more mainstream.
The #1 jewelry trend among men is minimalist jewelry, with nearly 3 in 4 men planning to sport minimalist pieces. The most popular jewelry items among men include watches, wedding rings, chains or necklaces, bracelets, and non-wedding rings.
There’s a clear desire among men to receive and wear jewelry with 28% wishing they were given more jewelry as gifts, and nearly 2 in 5 say they admire men who wear jewelry.
- 30% of men wish they knew how to style jewelry better
- Men are planning on spending $610 on jewelry in 2024, primarily on watches, chains, and bracelets
- While men overall prefer masculine jewelry, Gen Z men prefer gender-neutral jewelry
Gen Z’s purchasing decisions, heavily influenced by social media trends, have a significant impact on the overall economy. The report found that 66% of Gen Z men feel jewelry is essential to their style, and with nearly half considering themselves stylish, they do the work: 35% follow fashion trends closely.
