Men are embracing jewelry more than ever, and with upcoming events like prom, weddings, and graduations, there’s no better time to showcase their style.
Luke Zion Jewelry conducted a new survey of over 1,000 men across the U.S. to identify the top men’s jewelry trends for 2024 and, 78% of men say jewelry is becoming more mainstream.
The #1 jewelry trend among men is minimalist jewelry, with nearly 3 in 4 men planning to sport minimalist pieces. The most popular jewelry items among men include watches, wedding rings, chains or necklaces, bracelets, and non-wedding rings.
There’s a clear desire among men to receive and wear jewelry with 28% wishing they were given more jewelry as gifts, and nearly 2 in 5 say they admire men who wear jewelry.
- 30% of men wish they knew how to style jewelry better
- Men are planning on spending $610 on jewelry in 2024, primarily on watches, chains, and bracelets
- While men overall prefer masculine jewelry, Gen Z men prefer gender-neutral jewelry
Gen Z’s purchasing decisions, heavily influenced by social media trends, have a significant impact on the overall economy. The report found that 66% of Gen Z men feel jewelry is essential to their style, and with nearly half considering themselves stylish, they do the work: 35% follow fashion trends closely.
