Brooklyn Born Rap Phenom Lola Brooke Signs to Arista Records

January 30, 2023

Lola Brooke, the Brooklyn-born rap phenom, signs to Arista Records in collaboration with Team Eighty Productions.

Capping off a breakout 2022, Brooklyn M.V.P. Lola Brooke officially announces her signing to Arista Records in collaboration with Team Eighty Productions. She officially joins the label’s dynamic and diverse roster as its latest trailblazer. Regarding the news, Arista Records President and C.E.O. David Massey comments,

“Lola is the rare talent whose presence matches her message. Her music is larger-than-life, but her vision is just as powerful. We’re excited to welcome her to the Arista Records family.”

With over 50 million streams to date, Lola’s most acclaimed hit, “Don’t Play With It,” stands as one of the most in-demand songs in today’s current music landscape. The Recording Academy via GRAMMY.com recently highlighted the smash single as a viral phenomenon that defined Rap music’s dominance on the social media platform. To date, the track has garnered over 500k + TikTok video creations, peaked at #9 on TikTok Viral chart, and has garnered 100 + million views on the platform.

The track and official music video have charted Top 50 on both the US Shazam and YouTube Music Video Charts with 11 + million YouTube views. “Don’t Play With It” has recently earned placements on coveted playlists across major platforms, including Apple Music’s “Rap Life,” “High Maintenance” and Spotify’s “Most Necessary” and “Feelin’ Myself” while Lola has been crowned as a 2023 Artist to Watch by Apple Music.

All signs point to a massive new year for Lola. She just pulled up at Future’s sold-out show at Barclays Center in her hometown of Brooklyn, NY, as well as a recent A Boogie wit da Hoodie show eliciting massive roars from the crowd as soon as she hit the stage.

Lola recently unleashed her latest lyrical salvo “Here I Come.” Showcasing her slick, savage, and sharp flow, the track, and official music video have earned her widespread acclaim. However, it just paves the way for more to come. With Arista Records and Team Eighty Productions in her corner, Lola Brooke has her sights set on 2023 with plans for more music very soon.

The Next Face of New York has arrived.