The visuals to the title track to Raheem’s recently released seventh studio album, “The Love Reunion” were directed by Charneice Fox featuring Hazel Armari .
In the midst of his now decade-long steady climb to international R&B notoriety and prominence, he’s been the singers’ singer, a consummate ladies’ man, the fellas’ fella and the “go-to” modern-day R&B/soul crooner with sensibilities simultaneously grounded in the past and the present.
Indeed, RAHEEM DEVAUGHN has been many things to contemporary music culture and his ever-expanding core audience, for which he’s amassed a combination of prestigious award honors/nominations and multiple chart-topping releases.
“I wanted the video to reflect the actual lyrics of the song. I wanted to take it back to the time where videos had storylines and you felt what you were watching,” mentions Raheem. “This song was penned for all of us that have actually made the mistake of stepping out on your partner and then you realize that your partner’s love is worth fighting for and you are willing to do anything possible to get it back,” he adds.
“There’s a lot of talk about ‘King of R&B’ and ‘King of Soul,” but I’ve got enough music for the next ten years,” says the three-time Grammy-nominated singer/songwriter. “I literally have enough music for the decade to release. If I stopped recording now and said I wouldn’t record for five years, I’ve got enough music for ten. So I can’t wait, because I’m just warming up.”
In a current music climate seemingly fixated on other genres, RAHEEM DEVAUGHN has carved an impressive niche for himself which boasts a faithful core audience, respect from music critics/taste-makers and multiple Billboard chart hits. Come to find out, it has everything to do with RAHEEM being guy-next-door relatable and truly knowing his audience. “I wanted to make something geared towards the millennials, but also to bridge the gap with my obvious demographic,” he explains on the process of recording Decade of a Love King.
“I notice when people come to see my live performances, it’s a very interesting audience.” As it turns out, his sultry ‘n soulful blend of boudoir-ready slow jams and romantic mid-tempo grooves often result in live audiences comprised of three generations, many of whom he regularly meets at after-show meet-n-greets.”
With this keen insight and understanding of his appeal and his audience, Decade of a Love King’s mix tape-like collection whisks his loyal listeners off on a romantic, sometimes steamy journey which has already effectively kicked things off with the momentum of double-whammy singles “Don’t Come Easy” (a Billboard Top 2 Adult R&B song) and the sunny, easy-groovin’ “What It Feels Like.” “I feel like it’s already becoming one of my biggest records to date,” says RAHEEM of the equal parts addictive and seductive “Don’t Come Easy.”
In the meantime, look for RAHEEM DEVAUGHN to continue to scintillate, titillate and seduce with his most-authentic soul stylings amidst this intoxicating, mood-altering collection of songs he’s poured his heart and soul into. “This album right here is hand-crafted to impregnate the world…bring people together. I’m here to be one of the greatest of my generation. And that’s not based on album sales and hype, or what reality show I’m on. It’s purely based on the music, based on the culture…and based on style and grace. I’m growing up not only musically, but personally. It’s kind of like the story of the phoenix rising…I’m coming out of the fire.”
Raheem closed 2019 with being Mediabase #1 Most Played Indie Male Artist and the #7 Most Played Artist on the UAC format with his smash single, “JUST RIGHT”.
