These Are The Most Consumer-Savvy States Nationwide, According To Ibotta

March 13, 2021

How many people clip coupons and use cash-back or rebate apps to save money?

Ibotta has the answer, and the numbers are staggering. They’ve tracked data for the past 5 years from 2016-2020, showing which states have saved the most money using the app, and also which have the most consumer savvy-shoppers.

Here are the rankings of the states that have earned the most cashback in the past 5 years.

Data below shows the cash-back amount residents in each state have earned:

1 – Florida – $72,666,574
2 – Texas – $70,823,896
3 – California – $58,568,887
4 – Ohio – $43,095785
5 – Pennsylvania – $39,537,895
6 – North Carolina -$35,268,274
7 – Georgia – $34,659,409
8 – Illinois – $33,749,148
9 – New York – $33,091,948
10 – Michigan – $30,619,987
11 – Virginia – $30,288,391
12 – Tennessee $23,334,857
13 – Wisconsin $20,548,185
14 – Missouri $20,234,190
15 – New Jersey $18,833,760
16 – Indiana $18,506,277
17 – Arizona $17,722,400
18 – South Carolina $17,009,703
19 – Colorado $15,853,566
20 – Washington $15,079,897

According to state population data combined with Ibotta’s data, most states average about 15% of their adult population using the app, which means that most states could save 6.5 times the amount of money they already have if more people used the app.

For perspective, Florida has 18% of all adults using the app, meaning Floridians could have saved over $400 Million (instead of $72 Million) if everyone used the app.

Based on their data, here are the states where each user, on average, has saved the most money.

1 – Maine
2 – New Hampshire
3 – South Dakota
4 – Wisconsin
5 – Idaho
6 – Nebraska
7 – North Dakota
8 – Wyoming
9 – Ohio
10 – Arkansas
11 – Virginia
12 – Pennsylvania
13 – Iowa
14 – Michigan
15 – Minnesota
16 – Oklahoma
17 – North Carolina
18 – Colorado
19 – South Carolina
20 – Tennessee

Considering that some retailers have amazing cashback offers (we’ve seen upwards of 40% in some cases) and that some people only use Ibotta passively, residents in the top 20 states definitely know how to save money on their everyday purchases. Average users save about $20 a month using Ibotta, but many save $100+ per month using Ibotta.