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    These Are The Most Consumer-Savvy States Nationwide, According To Ibotta

    These Are The Most Consumer-Savvy States Nationwide, According To Ibotta

    How many people clip coupons and use cash-back or rebate apps to save money?

    Ibotta has the answer, and the numbers are staggering. They’ve tracked data for the past 5 years from 2016-2020, showing which states have saved the most money using the app, and also which have the most consumer savvy-shoppers.

    Here are the rankings of the states that have earned the most cashback in the past 5 years.

    Data below shows the cash-back amount residents in each state have earned:

    1 – Florida – $72,666,574
    2 – Texas – $70,823,896
    3 – California – $58,568,887
    4 – Ohio – $43,095785
    5 – Pennsylvania – $39,537,895
    6 – North Carolina -$35,268,274
    7 – Georgia – $34,659,409
    8 – Illinois – $33,749,148
    9 – New York – $33,091,948
    10 – Michigan – $30,619,987
    11 – Virginia – $30,288,391
    12 – Tennessee $23,334,857
    13 – Wisconsin $20,548,185
    14 – Missouri $20,234,190
    15 – New Jersey $18,833,760
    16 – Indiana $18,506,277
    17 – Arizona $17,722,400
    18 – South Carolina $17,009,703
    19 – Colorado $15,853,566
    20 – Washington $15,079,897

    According to state population data combined with Ibotta’s data, most states average about 15% of their adult population using the app, which means that most states could save 6.5 times the amount of money they already have if more people used the app.

    For perspective, Florida has 18% of all adults using the app, meaning Floridians could have saved over $400 Million (instead of $72 Million) if everyone used the app.

    Based on their data, here are the states where each user, on average, has saved the most money.

    1 – Maine
    2 – New Hampshire
    3 – South Dakota
    4 – Wisconsin
    5 – Idaho
    6 – Nebraska
    7 – North Dakota
    8 – Wyoming
    9 – Ohio
    10 – Arkansas
    11 – Virginia
    12 – Pennsylvania
    13 – Iowa
    14 – Michigan
    15 – Minnesota
    16 – Oklahoma
    17 – North Carolina
    18 – Colorado
    19 – South Carolina
    20 – Tennessee

    Considering that some retailers have amazing cashback offers (we’ve seen upwards of 40% in some cases) and that some people only use Ibotta passively, residents in the top 20 states definitely know how to save money on their everyday purchases. Average users save about $20 a month using Ibotta, but many save $100+ per month using Ibotta.

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