The aroma of sizzling patties and the buzz of anticipation filled the air on Melrose Avenue as Los Angeles welcomed the grand opening of Marathon Burger in early March 2025.
This wasn’t just another restaurant opening; it was a continuation of a legacy, a testament to the enduring vision of the late Nipsey Hussle.
Marathon Burger, spearheaded by Nipsey Hussle’s brother, Samiel “Blacc Sam” Asghedom, stands as a vibrant extension of The Marathon brand, embodying the spirit of perseverance and community empowerment that Hussle championed. The location itself, nestled in the heart of the Fairfax District, carries a significant weight, becoming a new landmark for those who admired Hussle’s dedication to his city.
The journey to Marathon Burger’s brick-and-mortar reality began as a pop-up, allowing the team to refine their culinary vision. Blacc Sam, driven by a desire to create something truly special, immersed himself in the world of Smash Burgers after partnering with FatBurger on Crenshaw numerous times. This led the team to meticulously craft a menu that balances classic comfort with innovative flavors.
The menu itself is a reflection of this dedication. Key aspects of the opening and restaurant focus:
- Community focus: The restaurant is meant to be a place where the community can gather.
- Honoring Nipsey Hussle: The restaurant is a way to continue the legacy of Nipsey Hussle.
- Expansion of the Marathon brand: This is a continuation of the brand that Nipsey Hussle started
- Smashburgers: Crafted with high-quality ingredients, these burgers are the star of the show, offering a perfect blend of savory and juicy.
- Varied options: The menu also includes chicken wings, and vegan options, so that many people from the community can enjoy the food.
- Lemonade: The lemonade everyone is craving and raving about.
- Milkshakes: Classic milkshakes to complete the meal.
More than just a place to grab food, Marathon Burger is designed to be a community hub. The restaurant’s design incorporates elements that pay homage to Nipsey Hussle, ensuring his presence is felt by all who enter. Blacc Sam has emphasized that this venture aligns seamlessly with his brother’s vision of economic empowerment and building generational wealth. “The goal is to become a lifestyle brand,” he stated, highlighting that Marathon Burger is a crucial step in expanding The Marathon brand’s reach.
The grand opening event was a testament to the community’s support. Crowds gathered, eager to experience the flavors and atmosphere that Marathon Burger had to offer. The event drew in not only local residents but also those from further away, wanting to take part in the moment.
In a city known for its diverse culinary scene, Marathon Burger has carved out a unique space that blends delicious food with a powerful message. It is a place where the spirit of Nipsey Hussle lives on.
