Are you working on any father’s day gifting roundups?

The men’s line features graphic Ts, bomber jackets and hoodies here and each purchase gives 20% of sales to We Honor Veterans nonprofit and to the LA Fire Department Foundation (future orgs to come).

#10ForThem Movement: Purchase a “Where There’s a Will, There’s a Way” t-shirt for $19.95, and $10 is donated to former Iron Man competitor Will Guimaraes of 58B Firehouse, an off-duty LA firefighter with a rare disease similar to Leukemia called Aplastic Anemia (often caused by exposure to Benzene and burning plastic) not covered by his insurance.

Founded by Iranian immigrant/refugee (now a U.S. citizen) Adam Khoda, who launched HOOKA STYLE at age 13, which was worn by Dr. Dre on his album Concrete Roots.

The sad but true facts:

– Homeless veterans in the City of LA was up by 20% in 2017 where the count of unsheltered was 42,828 and sheltered homeless was 14,966

– On any given night, more than 107,000 Veterans are without shelter and lack basic healthcare.

– As of June 2017, 70% of America’s firefighters are volunteers and 85% of the nation’s fire departments are all or mostly volunteer.

– Nationwide, volunteer fire departments save municipalities, and taxpayers, $139.8 billion per year in firefighting costs, according to a 2014 report.

Support the #10ForThem Movement and help change the world while impacting veterans that are barely making it to get by.