Mexican-American Rapper DeeBaby is the New People’s Champ of Houston
Perfecting an entrancing mix of soulful melodies and fast-paced rhymes, Houston rapper DeeBaby uses his music to process his pain.
Continuing his rise to the top of the red-hot Texas rap scene, DeeBaby shares “Never Gon’ End,” his new single. “Never Gon End” tells a full narrative of tragedy-turned-triumph, as DeeBaby speaks on his seemingly never-ending struggle to escape the trenches, and resolves to do whatever he can to protect his newfound status. Alternately murmuring and bellowing with a drawly melody, DeeBaby reveals the formula for his street success.
“I mixed my feelings with the booth, all I did was tell the truth/Now I’m the greatest there is!”
“Never Gon’ End” is the latest release from Junkie Mode, DeeBaby’s next project. A raw collection of melodic TexaMexians rap tunes, Junkie Mode immerses listeners into DeeBaby’s mind, dripping with the ambition and relatability that endeared the rapper to his legion of fans. The young rapper compares his need to create to a junkie’s need to get a fix. Spanning 26 tracks, the new mixtape is home to recent singles like the heartbroken “Anymore” (3.2 million views on YouTube), recent single “Bank Statements & Deposits“ (879k video views in just four days), and the moving “Junkie Mode (Intro)” (4.7 million views), in which he speaks on his deepest feelings and resolves, “I’ve been cut before, but I can’t bleed on you.” Already charting in Apple Music’s All-Genre Top 200 albums chart off the strength of a pre-order, Junkie Mode arrives on April 7th via Black Diamond Entertainment / Create Music Group.
“When I’m in ‘junkie mode,’ I can turn everything off around me and go into an overdose of thoughts, pain, & emotions,” says DeeBaby. “I express myself and share my experiences to the world, through the lyrics in my music.”
The upcoming Junkie Mode is the latest step in DeeBaby’s rise from the streets of Houston to the top of his city’s rap game. He started his rap career in 2021, catching fire with his single “Marz,” a low-key slice of Texas-fried rap music, racking up over 16 million YouTube views and over 6 million streams on Spotify. “Marz” catapulted DeeBaby to the forefront of the Texas rap scene, presaging a series of successful singles, including “Broken Promises” (5.7 million YouTube views) and “ShootOut (Marz 2),” which generated over 2 million streams and earned a Genius Verified, and his 2021 debut project The Black Sheep. DeeBaby’s soulful drawl, tight rhyming technique, and raw lyricism drew the attention of Kevin Gates, who gave DeeBaby his enthusiastic co-sign, affectionately calling him “the Mexican Gates.”
With Junkie Mode, DeeBaby proves that his hard-hitting, soulful sounds deserve attention far beyond the Lone Star State. Stay tuned for more from the rising rap star, as he continues to follow his muse.
About DeeBaby:
Rapper DeeBaby is Houston’s freshest name on the scene. The Texas native is a hispanic rapper signed to Black Diamond Entertainment and makes music that audiences around the globe can vibe to. Sprawling with energy following his 2021 single “Marz,” the relatively new artist has amassed over 20 million streams on that song alone. The release of “Marz” helped catapult DeeBaby’s exposure into the scene and help put his name on the map. His visuals on YouTube also have racked up millions of views, with standouts including the recently released visuals for “Anymore,” and “Blame Myself.”
DeeBaby’s respect in his city is earned – in each release, he talks about real-life experiences and uses music in order to be able to express his emotions to tell his story. Creating music is a therapeutic form of art for DeeBaby, which contributes to his realistic approach to creating raw and relatable music.
