What if we were to tell you that your next marketing campaign might begin with *nothing more than a URL*?
No cameras, no expensive editing software, no telephone tag with designers.
ust a single product link, a dash of creativity, and the right tool, in this case, Pippit’s AI video generator. In the instant-scrolling universe of TikTok, Instagram Reels, and YouTube Shorts, content reigns supreme, but speed and ease are true moves. Meet the new-age campaign strategy: grab a product URL, let machine learning do the work, and deploy a pro-level ad in less than an hour. Too good to be true? Let’s go step-by-step . One small business owner transformed a simple product link into a scroll-stopping video ad, and a whole campaign.
Meet Zara: one product, zero time
From URL to campaign asset
How this is made possible is an element known as URL to video functionality within Pippit. It’s automation, but not just any automation, it’s smart automation. When Zara entered her product page link into the platform, Pippit automatically extracted her product’s name, price, description, and available images. She could change any information or upload additional media if necessary, and the platform even provided trending scripts, voiceovers, and visuals based on her market.
>From that one link, Zara was half way to making her first campaign video.
Step-by-Step: How Zara Did It
Step 1: access the video generator tool
Zara logged into her Pippit dashboard and accessed the Video Generator tab. She copied the product link of her “Summer Shell Necklace” into the field. Immediately, Pippit pulled out all the required content: product name, images, and features. Zara added a few close-up photos from the gallery on her phone and removed one poor-quality photo the site had saved.
Step 2: customize video settings
She navigated to advanced settings to edit the video. As she wanted for TikTok, she chose a 30-second length with a vertical ratio. In Video Settings, she chose two popular script templates that would appeal to her brand’s aesthetic: one of minimalistic design, and the other with a “summer lookbook” theme. Zara opted for a soft-spoken AI character with the Smart Match feature, which was suited to her style.
Step 3: edit, export & publish
Once the video was created, Zara tweaked it with the in-built editor. She cut the intro, included a product spotlight close-up, added background music, and activated closed captions. A few text overlays and she pressed Export. In a matter of minutes, she had a post-worthy video with a definitive CTA and sleek appearance. She posted it to TikTok, Instagram Reels, and Pinterest Video Ads.
A campaign was born
Off the back of that one video, Zara spun out an entire campaign. She produced a voiceover vertical TikTok/Reels ad, an Instagram feed square video, a 15-second story teaser version, a Pinterest video pin, and a YouTube Shorts version with overlay subtitles. She also reused screenshots of the video as carousel posts, short videos as Instagram stories, and stills as email GIFs for her newsletter. With a single source link, she now had seven content assets live across four platforms.
Why this works: campaign psychology
Let’s break down why the “URL to launch” strategy resonates with audiences and marketers.
First, it appears deliberate. Even with simple production, AI-boosted visuals and synchronized voiceovers impart the content with crisp, deliberate sheen. Second, it’s responsive. Social trends happen rapidly. By producing content in minutes, you remain relevant, responsive, and ahead of sluggish competitors. Third, it’s inexpensive. You don’t need to invest in a production team. For solo-preneurs like Zara, every dollar saved can be invested in product creation or paid advertising. And lastly, it alleviates creative exhaustion. No more gazing at a blank Canva file or recording awkwardly on a phone. The process is now: “Paste link, review, refine.”
Bonus tip: get the link to do more
One product page is way more compelling than we realize. It has hi-res product images, already-converting descriptions, optimized keywords you’ve already typed in, and authentic reviews that can be leveraged into testimonials. By automating the import of all this content, tools like Pippit don’t merely create video, create trust. Viewers get to glimpse the product in action, hear it, and engage, all in a format they’re already binge-watching.
Final launch and CTA
Zara tested her ads for a week. It was four times more engagement than she had gotten on her previous photo posts. One of her TikTok videos became semi-viral with more than 25,000 views. She got her first round of sales from the new collection before her official email launch was even sent out.
So, whether you’re an individual entrepreneur or a member of a marketing department, ask yourself: are you making your next campaign more complicated than it needs to be? With Pippit, all you need is a product link to begin. Harness the power of AI, transform static pages into beautiful videos, and animate your brand, without ever touching a camera. Want to give it a go? Paste in your URL, hit play, and take off.
