To launch a brand, all you need to do is come up with a name and design a logo. Only entertaining content can go viral. The price of a product has no impact on the brand. These and other statements are often heard by aspiring entrepreneurs.
Launching a brand means simply creating a logo and coming up with a name. No. Simply coming up with a name and designing a logo is not enough. A brand without a strategy is like a suit without character. True brand communication begins with a deep strategy: audience analysis, positioning selection, brand value definition, and key message formulation. Identity is important, but it’s just the tip of the iceberg.
Rebranding always means a complete change of image
Not necessarily. Rebranding can be either radical or selective. The colour palette, font or tone of the brand may change. The main thing is to understand the goal. Why are you doing it? To enter a new market, find a new audience, or just ‘refresh’ yourself? Effective brand rebranding is always part of a strategy, not a spontaneous redesign.
It’s all about entertainment here – VoltageBet.com
Viral projects are pure luck
Most likely, yes. It is impossible to predict virality with 100% accuracy. But you can increase your chances. This requires strong creativity and small-scale but precise promotion that will trigger organic growth.
- True viral cases are a combination of talent and the right moment.
- A brand cannot adapt to different markets without losing its identity
Incorrect. Global brands like Apple or Nike operate successfully in different countries. The key task is to preserve the core and adapt the format to the local cultural code.
The larger the audience, the better for the brand
Not always. For niche brands, expanding their audience can lead to a loss of their loyal base. And the audience in the new segment will have to be ‘re-educated’. Therefore, before scaling up, it is important to clearly define the goals and understand how ready the brand is for change.
In the mass segment, on the contrary, a large audience is a plus, but only if the company can cope with the growth in demand.
The price of a product does not affect the brand
No. Price is an element of brand value. It is the brand that creates the very ‘added value’ that people are willing to pay for. It is better to work on value and image than to simply reduce cost.
Dumping at the brand level (e.g., temporary promotions) is normal. Dumping the product itself is a road to nowhere.
Only entertaining content can go viral
This is true. Most often, it is entertaining content that goes viral. But it is important not just to ‘make it fun,’ but to understand in which area, for which audience, and in what tone you are doing it.
