American Apparel Launches SS18 Loop Terry Collection
American Apparel debuts a new collection of summer essentials in the brand’s signature Loop Terry fabric.
Lightweight, soft to the touch, easy to wear, and designed for warm-weather lounging, the new Spring/Summer 2018 American Apparel Loop Terry collection features 10 new styles for both men and women that intermix athletic, vintage-inspired design with vibrant colors.
The collection features a range of silhouettes including dresses, tees, lounge pants, shorts and cropped halters, all with a price tag under fifty dollars.
The American Apparel Loop Terry campaign was shot in Barbados, and utilizes the colors that occur naturally within key areas of the country, such as Speights Town and Bathsheba Beach, to amplify the vibrant hues seen throughout the collection.
Established in 1989, American Apparel is an iconic Los Angeles fashion basics brand, that’s known for ethically made styles that are timeless, sexy, fun and colorful. The brand celebrates all shapes, sizes and colors, and proudly stands for confidence, diversity, equality, freedom of expression, empowerment and body-positivity.
Gildan Activewear acquired the brand in February 2017. As part of Gildan’s family of brands, American Apparel now has access to one of the world’s largest and most responsible manufacturing network.