Nowadays, it is becoming more and more difficult to be a musician. Musicians have an abundance of competition from other artists as well as other types of media such as movies and TV shows.
Sometimes, it can seem like there’s no way for a new artist to break through all this noise and get noticed by their audience. But luckily there are some things you can do which will make it easier for people to find out about your music.
In this article, we’d discuss six easy steps that will help you expand the size of your audience.
1. Create a Website or Blog About Yourself
Having a website or blog about yourself and your music is an important aspect in getting people to find out about it. If you don’t have one already, then try to make one! Having a website tells the world that you’re serious and dedicated to your music and gives listeners another way of keeping up with news on you. Additionally, blogging is a great way to share information about your music and can even help people to get to know you better.
2. Post Music on SoundCloud and Spotify
Another great way to share music is on a website called SoundCloud. It allows creators to upload an unlimited amount of music and even gives them the opportunity to post their tracks for free. It’s a great way to post songs and show people listening to them what kind of music you make.
The website, Spotify, is similar and allows listeners to easily follow artists they like and get updates about new songs any time they like. The artist can increase their audience by buying Spotify plays; it’s also free to use for listeners who don’t want the premium plan. Creative Commons Licensing also makes SoundCloud great for posting music since it allows artists to share their tracks with anyone.
3. Post Videos on YouTube
Videos are a great way to share music with your audience. People enjoy being able to watch something rather than just listening to it, so post some videos on YouTube. If you’re not ready to film an actual music video, then simply post some songs with motion pictures on the website. You can also do some covers or even vlogs (video blogs).
By posting videos, you’re helping to expand your audience because people who may not have found out about your music otherwise will now be able to. Also, many of these same fans may decide to share your video with their friends and followers, which can lead to a nice exponential increase in your audience! Make sure to have enough information contained in the video’s description so your audience knows how to find out more about you.
4. Perform Live Shows
Getting up on stage and performing live is a great way to reach people. It allows the audience to see who you are and how your music is played in real life. It’s a great way to get exposure and let people know that your music is worth checking out. Always keep it interesting by trying new things during your performance! The more lively the show, the better chance you’ll have of reaching a number of new listeners. It’s important for musicians to invest their time into performing live at least once every while to attract new fans.
5. Get on Social Media
There are tons of social media websites out there that can help you connect with people all over the world. Facebook, Twitter, Instagram, and others can be great platforms for sharing information about your music with fans around the globe.
These sites also allow people to easily and quickly share your music and videos with all their friends. This is helpful because it means they may not only be getting the word out about you but also helping other fans learn more about your music. Creating a strong social media presence will help grow your music audience by increasing how many people are aware of you, and it can lead to increased sales. It’s important to try to reach as many different people as possible using these platforms, so make sure to let them know not to miss your next song or video on any of these websites.
6. Collaborate With Other Artists
Collaborating with artists in the same genre will not only help you gain exposure but can also help you grow your audience. It’s beneficial because these artists may be popular within the same genre, so they can share their listeners with you (and vice versa). These fans are likely to check out new music by other artists their favorite artist collaborates with, which means there is a very real chance they’ll give your songs a chance.
As stated in the introduction, growing your music audience can be tricky as there are more competitions today than ever before. But it isn’t impossible! The steps listed here can help expand your music audience if you’re really passionate about making that happen.
