From Farmer to Fortune, How One Medical Device Revolutionized An Industry
Entrepreneur helps those with lower leg injuries, shares secrets to success.
Each year, many entrepreneurs bring their products to market. Yet, research shows that the majority of them will not make it. Among those new products each year, there will be rare items that not only make it, but that completely revolutionize an industry. That’s exactly what happened with the iWALK2.0, a medical device that is essentially giving crutches and scooters a run for their money and longevity. In fact, the company has seen such success from the sales of the device that they expect to hit their 100,000th unit sold this year.
“Crutches have been around for 5,000 years, but the iWALK2.0 has already earned its place in the industry as the device of choice for those who have a lower leg injury,” explains Brad Hunter, the innovator of iWALK2.0 and the chief executive officer of the company, iWALKFree, Inc. “Not only have we won multiple awards for the device, but the feedback we’ve gotten and the sales statistics we’re experiencing all point to a robust future for the iWALK2.0.”
The story of the iWALK2.0 begins with a farmer who created the original version to give himself an easier way to be more mobile while recovering from a lower leg injury. Little did he know he was sitting on a billion dollar idea. It was when Hunter came along and saw the potential in the product that the idea was brought to fruition for the mass market. Hunter purchased half of the company, took the device concept to a whole new level, and introduced it to the world.
During Hunter’s first year, the company had a million dollars in sales, confirming what Hunter had suspected, which was that this was going to be a successful product launch. A serial entrepreneur, he was no stranger to the hard work and dedication that it took to help products find their place in the market.
While the device continued to do well, it really saw a huge increase in interest and popularity when Harrison Ford was seen using it. Ford then used it again, for a different injury, which further boosted awareness. Since that time, additional celebrities and athletes have used it, including surfer Kelly Slater and hockey player Nick Bonino, among others.
Hunter knows that there is more that goes into a successful company than just having a great product.
Secrets to entrepreneurial success
- Have a clear vision before you start anything, and stick with it – no matter what.
- Do your homework and lay a strong foundation before you make your first commitment.
- If others say you can’t do it, prove them wrong.
- Don’t give it 100%. Give it 150%… or more.
- Hope for the best, but plan for the worst.
- Mediocrity is the enemy of excellence.
- Build a strong team.
- Watch your finances – daily. Always know exactly where you are.
- Be proficient at changing hats minute by minute. Advanced multitasking capabilities are essential.
- Know when to quit. Here’s a hint – never.
“Creating a truly great product is really hard. Building a truly great company is even harder,” adds Hunter. “But if you are dedicated to your vision, work hard, and believe in what you are doing you will increase your chances of success. Believing in yourself is a large part of the equation. I’m thrilled with where the iWALK2.0 is and in its future.”
Sales have soared, the company has won awards for the design and concept of the device, and it is literally revolutionizing the industry. Increasingly, people are opting for the iWALK2.0, which resembles a high-tech pirate’s peg leg and makes it easier for them to be mobile while they are recovering from a lower leg injury. The iWALK2.0 attaches just below the knee, attaching to and recruits the user’s leg, giving people the ability to stand and walk as they normally do, thus replacing the need for crutches or a scooter. With this route, they are hands-free, which allows them to do things they are used to doing, such as walking their dog, drinking their coffee, using their cellphone, or carrying groceries.
The iWALK2.0 is hands-free, easy to learn to use, it’s intuitive and safe. From the knee up, the leg is doing the same walking motion that comes naturally to it. The device is essentially a temporary lower leg, which gives people their independence and mobility back as they recover from an injury. The device is pain-free and makes it possible for people to engage in many of their normal routine activities, such as walking the dog, grocery shopping, and walking up or down stairs.