Authentic Brands Group, the world’s second largest IP holder with $40 billion in projected retail sales this year, made its mark at Cannes Lions through Authentic Live, the company’s live experiences division. Founder and Executive Chairman Jamie Salter, CEO of Entertainment Corey Salter, and EVP of Authentic Live Matt Goldstein were on the ground throughout the week, alongside Authentic partner Shaquille O’Neal.
All photo credit to Authentic Live.
Authentic hosted the following events, all produced by Authentic Live:
- An Evening on the Croisette (June 22, UTA Beach) – Co-hosted by Authentic Live with KLUTCH Sports Group and UTA, the evening drew a who’s who of sports and entertainment including Jamie Salter, Draymond Green, Anthony Ramos, Miles Chamley-Watson, and Alan Cumming.
- Les Cent (June 24, Private Yacht) – Authentic Live together with OBB Media hosted an intimate evening bringing together executives, talent, and media figures on the Cannes coastline. Guests included Tommy Hilfiger, Janelle Monae, Shaun White, Scotty James, Corey Salter, and OBB’s Michael Ratner.
- Brunch on the Riviera (June 23, Private Yacht) – An invite-only gathering of brand leaders, executives, and cultural tastemakers aboard a private yacht on the French Riviera.
- Authentic Live x SWAN Beauty After Hours (June 23, Superyacht) – An evening experience featuring live music and entertainment
- Shaquille O’Neal also brought his presence to some of the festival’s highest-profile moments, including the Amazon Port activation and Sport Beach, where he appeared alongside Eli Lilly CMO Lina Polimeni.
See some of the moments below:
