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    Retail Boost Comes AFTER Holiday Weekends, According to Zenreach Data Experts

    Retail Boost Comes AFTER Holiday Weekends, According to Zenreach Data Experts

    The unofficial end of Summer, Labor Day, is now behind us.

    To get a better understanding of how consumers have been behaving during holiday weekends during the pandemic, Zenreach, the walk-through marketing company that tracks in-store foot traffic through wi-fi hotspots, took a closer look at patterns before, during, and after holiday weekends, as well as how they compared to 2019 data.

    In analyzing the average retail walk-ins for Labor Day, Independence Day, and Memorial Day, two interesting holiday weekend trends emerged:

    1. During all three holidays, the average daily walk-ins increased the weekend after — 11.6% after Memorial Day, 10% increase after Independence Day, and a 0.2% increase after Labor Day.
    2. For most holiday weekends, the first day of the weekend, Saturday, is actually the highest traffic day.

    As one visual example, here’s a closer look at Memorial Day’s 2019 vs. 2020 traffic:

    As retailers and restaurant owners continue to look for new strategies to boost sales, these two insights could prove extremely beneficial come holiday planning.

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    Retail Boost Comes A…

    by Lisa Khiev Time to read this article: 2 min
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