A ‘fit for gameday’ was the most popular Google search across 13 states and the most-searched outfit in the nation. 

With 64% of Americans citing social media as a major fashion influence, it’s no wonder that over half of Americans engage with #OOTD posts – and of them, 42% have purchased an item spotted in said post. Americans spent an average of $246 in the last 6 months on social media-fueled fashion purchases.

Take a look at the full report here to see which states are searching for OOTDs the most and least as well as the most popular outfit in every state.

Shares: