Nooma (‘n(y)o͞o-mä): Get used to saying it. You’ll be saying it a lot.
A new organic sports beverage line called Nooma just launched at Whole Foods nationwide. It’s a healthy alternative to some of the other popular flavored sports drinks.
As delicious as it is effective, Nooma sources the electrolytes needed for hydration from real ingredients, organic coconut water, and sea salt – never artificial blends. There’s no added sugar and only 30 calories per carton. Nooma is available in four light and refreshing flavors, Watermelon Lime, Chocolate Mint, Blueberry Peach, and Mango. Simple real and effective, to keep you hydrated for all the ways you love to sweat.
Nooma is the first certified USDA organic, Non-GMO Project Verified, gluten-free, paleo friendly, vegan, and kosher electrolyte hydration drink available on the market. Founded by brothers Brandon and Jarred Smith, and business partner Chris Cummins, Nooma is the “Better for your Body” solution to the effects of cramping and muscle fatigue from dehydration and electrolyte loss.