3 Important Guiding Principles For Digital Transformation Success
Studies show that digital transformation projects often fail to reach company expectations according to Embedded-Knowledge Inc. co-founder.
“It’s often due to ineffective communication between the IT department and business teams. But overall it really comes down to an inability to problem-solve and a tendency to lose sight of teamwork and the big-picture business plan.” Campos says.
Campos offers three ways company leaders can deal with problems in digital transformation:
1. Define the Essential Problem
2. Design Solutions
Once the problem is identified, setting goals and assessing options come next. ”It’s not unusual to find yourself in a situation where the problems you identified are part of a dynamic environment, affected by constant changes that require you to revisit your goals and options regularly,” Campos says. “This is where technology and software can be very helpful in making sure everything is being tracked appropriately without any information getting lost. in addition to technology, using risk management concepts can be a very effective way to help keep consistency throughout the solution design process.”
3. Engage Stakeholders
Digital transformation often represents a massive change for personnel. Campos says it’s vital for the decision-makers to craft a stakeholder engagement plan that addresses all aspects of a recommended solution. “Clearly identify who will be impacted by the solution, either positively or negatively, and how to handle stakeholder reactions,” Campos says. “You want them to be willing to commit to your recommendation because they indeed want it, not because you are selling it to them. And when you are influencing the decision-making process, be sure to show your stakeholders your appreciation of varying opinions.”
“Achieving success in digital transformation brings together people, process, and technology,” Campos says, “Many businesses never get far past the launch point of their digital transformation because that triad of people, process and technology isn’t in sync, and problems that could have been solved were not.”