The company Travara launches the first-of-its-kind sustainable travel membership program, to support small businesses with economic recovery from Covid-19.
Travara’s mission is to inform, inspire, and empower the modern global citizen to travel responsibly. With this new program, the company wants to incentivize consumers to book now and travel well tomorrow.
Travara, the purpose-driven media platform dedicated to sustainable travel, was recognized as one of Fast Company’s 2020 World Changing Ideas. The awards honor the businesses, policies, projects and concepts that are actively engaged and deeply committed to flattening the curve when it comes to the climate crisis, social injustice, or economic inequality.
In light of the devastating impact COVID-19 has had on the travel industry, Travara is announcing the Travara Membership program to incentivize consumers to book travel now and #TravelWellTomorrow.
By partnering with small to medium-sized sustainable businesses, Travara’s goal is to support them in this time of crisis by waiving fees to join the membership network.
By offering exclusive deals on travel, among other perks, Travara hops that consumers will be interested in planning their next trip, even if they don’t actually travel until 2021.
Sustainable travel partners such as the Cayuga Collection, Eat Like A Local, Comuna Travel or Lokal, were eager to come on board, as small travel businesses are currently struggling to operate during global lockdowns.
The membership program is launching with 35 sustainable and socially conscious travel partners, with more partners already eager to sign on.
“We’re very aware that the world is enduring unprecedented hardship right now, the travel industry in particular,” says Michelle Martin, founder and CEO of Travara. “We’re launching the Travara Membership program at this time to do our part to support small businesses, and our hope is that when it is safe to travel again, we’ll be making it easier for people to travel sustainably.”
“There seems no better time to recognize organizations that are using their ingenuity, resources, and, in some cases, their scale to tackle society’s biggest problems,” says Stephanie Mehta, editor-in-chief of Fast Company. “Our journalists, under the leadership of senior editor Morgan Clendaniel, have uncovered some of the smartest and most inspiring projects of the year.”