Texting As A Marketing Strategy: What Businesses Need To Understand
SMS marketing is a great way for businesses to reach out to customers.
In fact, is one of the most popular methods of communication in the world. It’s fast, efficient, and relatively cheap when compared to other forms of marketing. However, there are a few things that businesses need to understand in order to make the most of this type of marketing. In this article, we will discuss some of the most important things business owners need to know about SMS marketing!
1. It’s More Efficient Than E-Mail Marketing
SMS marketing is more efficient than email marketing for a few reasons. First, SMS messages are typically read within minutes of being sent, while email messages can take hours or even days to be read. Second, SMS messages are more likely to be seen than email messages, as most people check their phones regularly and have alerts set up for new messages. Finally, SMS messages are more likely to be acted on than email messages, as they can be quickly responded to and don’t require the user to open an attachment or click on a link. For these reasons, problems like abandoned cart issues, low open rates, and low click-through rates are much less likely to occur with SMS marketing. In addition, businesses that use SMS marketing can expect to see a higher return on investment (ROI) than those that use email marketing.
This doesn’t mean that email marketing is ineffective – in fact, it’s still one of the most popular methods of marketing out there. However, businesses that want to reach out to customers quickly and efficiently should consider using SMS marketing instead!
2. But You Need To Get Permission First
Before you start sending out SMS messages, you need to make sure you have the recipient’s permission. This means that you need to have their explicit consent to send them marketing messages. Otherwise, you could face some serious legal repercussions. The best way to get permission is to include an opt-in form on your website or in your brick-and-mortar store. You can also include a link to your opt-in form in your email signature or on your social media accounts. Once you have someone’s permission, be sure to save their contact information in a safe and secure place.
3. Keep It Short and Sweet
When writing SMS messages, it’s important to keep them short and sweet. This is because people are more likely to read and respond to a message that is concise and to the point. In addition, you don’t want to bombard your customers with too much information at once – they might get overwhelmed and unsubscribe from your list! Try to limit your messages to around 160 characters so that they can be easily read and understood. If you need to include more information, you can always send links to your website or blog.
4. Keep in Mind That Timing Is Everything
When it comes to SMS marketing, timing is everything. You want to make sure you’re sending messages at a time when people are likely to see them and have the time to respond. This means avoiding peak times like early mornings or late nights. Instead, try to send messages during the day or early evening. You should also avoid sending too many messages at once – bombarding your customers with multiple texts is a surefire way to get them to unsubscribe from your list!
5. Include a Call to Action
Every SMS message you send should include a call to action (CTA). This is a brief statement that tells the recipient what you want them to do, such as “click here to learn more” or “reply now to take advantage of this offer.” Including a CTA will help increase the response rate of your messages and ensure that your customers are taking the actions you want them to! Not only that, but a CTA can also help to make your message more memorable.
When crafting your call to action, be sure to keep it short and sweet. The last thing you want is for your customers to feel like they’re being bombarded with too much information. Keep your CTA simple and straightforward, and always test different versions to see what works best.
SMS marketing is a great way to reach out to customers quickly and efficiently. Before you start sending out messages, make sure you have the recipient’s permission and save their contact information in a safe place. When writing SMS messages, keep them short and sweet — people are more likely to read and respond to concise messages. Make sure you’re timing your messages correctly and include a call to action in every message. By following these tips, you can maximize the success of your SMS marketing campaign!