Beautiac Brings Innovation To Make Up Brushes

The idea for Beautiac came up when founder, Drea Gunness-Groeschel was traveling overseas and realized there was no easy way to clean dirty makeup brushes without wasting tons of time or compromising cleanliness.

Drea Gunness-Groeschel, Founder & CEO of Beautiac regularly uses makeup brushes but hates the hassle of cleaning them. The idea for Beautiac came up when she was travelling overseas and realized there was no easy way to clean dirty makeup brushes without wasting tons of time or compromising cleanliness.

Turns out, makeup brushes harbor bacteria if left unclean. Frustrated, she spent hours searching for a product that would quickly and effectively clean her brushes, but soon realized it didn’t exist. It seemed that the better solution would be to ditch the cleaning products and methods altogether and create a brush that would never have to be cleaned at all.

So that’s exactly what Drea did, she designed an interchangeable makeup brush with a head that is disposable and recyclable, so you never have to clean your makeup brush again!

Beautiac’s universal brush handles are designed to last a lifetime and fit all our different brush heads. With Beautiac’s system you truly only need one brush handle. And, if you do decide it’s time to upgrade your handle, simply use the Beautiac recycling bag and send it back. Used handles will be cleaned, paired with clean brush heads, and donated to Women’s programs and shelters.