Logo tees are boring, conscious designs are cooler.
The name first came to the founder Michael Sun on a plane ride back from Asia when he was online researching ideas for Amber Rose’s collection. They had partnered together in 2017 to work on a mobile app and figured he could help her with some brand assets like he previously did with Floyd Mayweather and The Money Team that ran for four years from victories 44 to 49. They had a mutual friend and after a quick four years Floyd had improved his record to 49-0 and they had made millions, selling over 100,000 snapbacks.
But in December of 2014, my road dog Earl Hayes had committed a murder-suicide that fucked me up mentally. My best friend was gone just like that. I never got to say goodbye. As I was boarding a flight back from Taiwan, Floyd had called me and told me the news. Tears fell from 30,000 feet in the air and ever since then life hasn’t been the same. It was later discovered that Hayes was on drugs, something he kept from me, and is part of the reason why I started Beverly Pills. Not only did I need an outlet to express these complex emotions that had been boiling for several years, but I also wanted to wear something that I could identify with on a personal level.
– Michael Sun
Making mental health the epicenter of Beverly Pills’ mission is a cause that Michael feels extremely passionate about because he struggles with it on the daily.
Working with celebrities was fun and challenging, but Michael had many more creative ideas he wanted to execute in fashion that didn’t necessarily complement the image of the world’s highest-paid athlete nor that of the world’s most famous retired stripper. Thus, after a five-year run of selling hundreds of thousands of snapbacks and t-shirts Michael decided to focus his energy on a new canvas of expression.
For the next 12-18 months, he experimented with several production runs of basic logo designs and corporate spoofs, but it didn’t fully resonate with the output. Spiritually, Michael was a confused soul searching for answers to life and his aimless state was evident in the incongruous lines and colors of Beverly Pill’s graphics. There was no pride wearing his own shirts so he shut down operations and shifted the energy back to stocks and real estate.
In the final days of summer in 2019 the itch to create returned. By this time, his interest in Louis Vuitton soft trunks and thousand-dollar sneakers had diminished. Michael had also stopped going on Supreme’s website at 8am for weekly drops and started giving away his wardrobe. It was time to revisit some of the old designs on his hard drive.
On October 26th, 2019, everything came together for a collection of long sleeve designs from the main front graphic to the right sleeve detail to the lower back description. Michael had artistically drawn upon his passions for travel and art and compacted the myriad experiences into five observations of humanity, each adorned with a 12×15″ gold frame. After two years, Beverly Pills had finally landed its creative jet on a unique runway with designs that would be recognized as proprietary in any boutique around the world.
Now they take immense pride in their products while making a stance on mental health at the same time. When you donate $10 or more to a mental health organization and email them a receipt they’ll ship you one of the ADDICTED hoodies below. 100% of Beverly Pills’ profits are donated to mental health. Discover more at BeverlyPills.com.