Viv Storms Fine Jewelry launches its new line of exceptional jewelry, fashioned from one-of-a-kind, original cold-glass artwork produced by her business partner, artist Jack Storms.
Even though Vivian Storms has accomplished much in her young life — she’s only 31 — including being a child star in her native Brazil, a publisher, CEO, manager of an art gallery, marketing expert, fashion designer, and mother, she never imagined she’d become a designer of her own jewelry line.
“We have an amazing team of designers helping me take this crazy idea of a jewelry line based on fine art from a piece of paper to reality,” said Vivian about the process of creating the line.
Over the last decade, Jack has become a dominant force in the landscape of cold-glass art. The effect of his work is palpable. Take one look at any of his masterpieces, and it’ll become obvious that, aside from technical prowess, there’s something else at work. It’s that artistry that Vivian, the brains behind the Storms company, thought of harnessing three years ago.
Vivian believed that Jack’s craft had a lot more to offer, so she set herself the task of reinterpreting his art and expanding the reach of the Storms name. Rendered in jewelry form, Jack’s art could be worn, carried and someday even passed down. With this venture, Vivian also combined two of her greatest passions: art and fashion.
But the scale of Jack’s sculptures and their sheer weight posed a challenge. Taking Jack’s work and striving for the same excellence — and the same painful precision and meticulous attention to detail — in a fraction of the size was by no means an easy task. The former husband-and-wife duo worked feverishly, side-by-side, to translate Jack’s creation into stones as small as 8mm. It took two and a half years, and various episodes of trial and error, to develop and perfect the process, but Vivian’s jewelry line is finally slated to launch in November.
With the brilliantly reflective core in mind, Vivian dreamed up the designs — which come in gold, silver, and platinum — for her debut line, her first foray into fine jewelry.
In the Sophia collection, the stones drive the narrative and dictate the settings. The collection makes good use of simple, modern lines and contemporary features, all executed with an obsession with quality and elegance.
The Aria collection, on the other hand, sings another tune. While the stone is still the star attraction, it works hand-in-hand with ornate settings to display all facets of the duo’s vivid imagination. Here, Vivian opts for drama, in place of more minimalist design elements. The shimmering, light-catching stones are presented in romantic, storybook-like settings adorned with intricate scrollwork.
Manufactured entirely in the United States, between Los Angeles and Miami, both collections boast a timeless aesthetic, a true embodiment of outstanding work at the service of a radical vision.
When asked why someone should buy her jewelry, what with so many jewelry lines on the market, Vivian didn’t hesitate to answer.
“Because they are buying a piece of art from the foremost cold glass artist in the world,” she said. “These pieces do not exist anywhere else in the world. Every one of these pieces is different, they’re all original pieces of art, made by a master sculptor, one of only three in the world. The colors are just surreal.”
Vivian says she has more of an overarching view of the jewelry line than just selling necklaces and rings, beautiful and intricate as they are.
“It’s always been about bringing enlightenment with Jack’s art, it really changes people’s perception of everything, it’s more than a sculpture, he’s able to create something truly unique,” said Vivian. “For me it’s about bringing this art to the world — to see, to believe and to see the beauty of art. To involve more people and have this work touch them.”