The myth of the “creative city” is starting to crack. For decades, artists, designers, and musicians were told to be in places like New York, LA, or London to “make it.”
But more and more creatives are moving away from major cities in search of something those bustling urban centers can’t give them—peace, space, and a fresh perspective. Whether it’s the high cost of living or the grind of trying to stay relevant, many are organizing a move and starting over somewhere smaller, quieter, and less crowded.
What to Expect When Moving to a Different State
Starting over sounds exciting, but it’s not always easy. If you’re considering relocating, it helps to know what you’re getting into. Housing prices, employment opportunities, local art scenes, and even licensing laws can vary widely. Do your homework before making the jump.
Also, give yourself time to adjust. Culture shock can happen even if you’re moving within the same country. Some places move more slowly, have different values, or might not immediately embrace newcomers. This is where managing your expectations after such a move becomes essential. Building new networks and routines takes time, but most creatives find the process worth it.
You’ll need to think about logistics, too—like transferring your driver’s license, understanding local taxes, and learning how your new community handles things like recycling or zoning. But once you settle in, the relief can be enormous.
The Allure of Smaller Communities
It’s not just about rent. Smaller communities offer something that many cities lost a long time ago: breathing room. That doesn’t just mean physical space, though that helps. It means creative space, emotional space, and the freedom to make things without being consumed by comparison. In smaller towns, creatives often find themselves part of tighter communities. You’re not just one more person at an open mic or gallery opening—you’re the person.
There’s also a deeper level of interaction. Instead of shouting into a sea of content, artists in smaller places tend to collaborate more personally, mentor each other, and share resources in a more organic way. Local scenes might be smaller, but they’re also more supportive.
Digital Connectivity: Creating Without Borders
The idea that you need to “be in the room” to succeed has changed. Thanks to remote work, online marketplaces, and social media, creatives don’t have to live in a city to reach a global audience. A musician in Vermont can live stream a show to fans in Berlin. A designer in Montana can work with clients in Tokyo. This new freedom is one of the biggest reasons creatives are moving away from major cities.
Digital tools don’t just connect people—they level the playing field. You don’t have to hustle at every industry party or art show to get noticed. You can build an audience from your bedroom and then take that success with you wherever you go. The city isn’t the gatekeeper anymore. The internet is.
Quality of Life and Personal Well-being
There’s also the personal toll that city life takes. Constant noise, crowded apartments, skyrocketing rents, and a never-ending sense of urgency can wear anyone down. Creatives are especially vulnerable to burnout, and cities often accelerate that process. Slower-paced environments offer a chance to reset.
After moving your home to a quieter location, creatives report having more time to think, create, and live. Rent isn’t swallowing their paycheck, and they don’t feel like they have to monetize every second of their day. That’s huge. Sometimes, the best ideas come not when you’re racing from one commitment to the next but when you’re walking your dog in a quiet park or watching the snow fall outside your studio.
Mental health matters, and more artists are recognizing that success isn’t just about where you are—it’s about how you feel while you’re there.
Challenges and Considerations
Not everything is perfect outside the city. You might run into limited access to resources—like printing shops, rehearsal spaces, or photography studios. You could face slower internet speeds or fewer public transportation options. Some rural areas have less diversity, which can be a culture shock in itself.
Isolation is another real concern. In cities, it’s easy to stumble across events, exhibitions, or like-minded peers. In smaller towns, you might need to work harder to build your creative circle. Online communities can help fill the gap, but it’s not the same as spontaneous, real-world collaboration. Plus, moving can be stressful if you don’t plan it properly and relocate without professional help.
Still, most creatives say the benefits outweigh the drawbacks. Being intentional about finding or creating community, whether through meetups, workshops, or shared studio spaces, can make all the difference.
Redefining Creative Hubs
The idea that creativity only thrives in big cities is outdated. Creative hubs can exist anywhere now—small towns, rural spaces, and even mobile lifestyles. The definition has changed. What matters is the ability to focus, to connect with others, and to live a life that supports your work instead of draining it.
More artists are realizing they don’t need a skyline view or a subway pass to be taken seriously. In fact, moving away from major cities might be the thing that lets them reconnect with what they actually want to say. It’s not about escaping the noise—it’s about finding their voice.
City life has its perks, and for some, it’s still the dream. But for a growing number of creatives, that dream has shifted. They want a life that’s sustainable, fulfilling, and rooted in something more than hustle. They want connection, clarity, and a chance to make something meaningful on their own terms. And that often starts by leaving the scene.