After ‘Immortalised’ and ‘Like He Never,’ Biond releases the new video of her third single, ‘TFW.’
The Melbourne based artist described TFW as “a song about sexual freedom, true connection and the ongoing battle between love and lust.”
Sexual freedom and self-worth in a digital age of instant gratification is a struggle we are all too familiar with. Biond’s video for her third single, TFW (short for ‘that feeling when’,) explores the battle of searching for a deep connection when one night stands are at the swipe of a screen.
The song is about the internal battle between love and lust: deep, secure connection versus something new, dramatic and dangerous.
Brought to life by Tropfest winners Greta Nash (The Belligerents, Halcyon Drive), Gillian Crosby and Gabrielle McLeod alongside Nathan Guy (Close Counters, Annie Bass, Ojikae), the video is as intimate as the foundations of the song itself.
It juxtaposes scenes of Biond dancing around her lounge room, free and uncensored, with images of her surrounded by potential suitors, generic, dressed in black, all of them looking through the screens of their phones.
“It’s about the highs and lows of hook up culture,” Biond explains. “The fantasy is about some new, exciting, sexy encounter, but the reality is that if you lack genuine connection, you can feel lonelier than you ever did before. This is a dichotomy I battle with: you can’t have both – a deep, secure connection and the melodrama of a fleeting affair.“