Hip Hop Artists Icewear Vezzo and Key Glock Stunt In The Latest ROP3 Video: Whatever

August 22, 2022

“Whatever” is the latest video From the pitchfork-praised Rich Off Pints 3 mixtape, which concludes Vezzo’s signature series that racked up over 150 million streams.

An ambitious and clever slick talker with an ice-cold flow, Icewear Vezzo commands respect from hustlers across the nation. Teaming up with one of the few flexers who can match his status, Vezzo connects with Key Glock for “Whatever,” his new music video. Over an intimidating instrumental from Cashout Beats, Vezzo and Key Glock speak on their casual extravagance, explaining how their unlimited budget makes shining ordinary: “Five M’s, yeah, I’m up like I’m Carti/Five bucks for the Cartis/Icy, them buffies is sparky/Pour up, got a cup full of Wocky,” intones Icewear Vezzo. In the video, Vezzo and Glock gather their posses, including Paper Route Empire’s own Big Moochie Grape, as representatives from two of the hottest rap scenes in the country make themselves at home in Vezzo’s native 6 Mile. “Whatever” is a highlight track from Rich Off Pints 3, the concluding chapter of Vezzo’s successful mixtape series.

Continuing the path set by 2021’s Rich Off Pints and Rich Off Pints 2, which generated a combined 150 million streams across platforms, Rich Off Pints 3 is the product of a man who has been through hell in the pursuit of better days. Filled with sinister, piano-led production from the likes of Midwest maestros like FOREVERROLLIN, Rocaine, Cashout Beatz, and frequent collaborator Maxx Beats, the new mixtape acts as a hustler’s handbook, bursting at the seams with handy street lessons for aspiring executives, sneering missives that take aim at fakes, and heartfelt reflections on the hard work it takes to achieve a better life. The tape recently earned praise from Pitchfork, who stated, “His latest project basks in the idea that an album this regionally specific can still have nationwide appeal.”

He’s already a Detroit legend, but Rich Off Pints 3 continues to further Vezzo’s influence beyond The Mitten. The project hosts 2021 hits “Up The Sco” ft. Lil Durk (22 million views) and “Know The Difference” ft. Lil Baby, plus new hits that include fiery collaborations with Key Glock (“Whatever”), E-40 (“Had To”), and G Herbo (“Play For Keeps”). Featuring an additional appearance from fellow Detroit heavy hitter Baby Money, Rich Off Pints 3 is available everywhere via Iced Up Records.

Rich Off Pints 3 concludes a chapter in Vezzo’s career, but marks the start of an exciting new period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (Vezzo’s We Eatin! brand recently dropped Vezzo Hotz, new snacks in stores now), and jewelry maintenance. Vezzo is on track to be a pioneer in the burgeoning metaverse, with his own VezzoVerse launching soon and a forthcoming line of NFTs.

With limitless ambition and the work ethic to achieve his every desire, it’s only a matter of time before Icewear Vezzo takes over the game.

Rich Off Pints 3 Tracklist

Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray, who he featured on his street hit –in just the past two years, Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).

In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.