Eduardo Sigal Details How To Build and Preserve Your Real Estate Investments Regardless of Market Condition
Eduardo “Boots” Sigal, at an early age quickly learned building trust and gaining responsibility was something only obtained by consistency and proving worthiness.
Since he was eager as a child to be a part of the family real estate business his father, a successful developer, introduced him to the industry’s inner workings by bringing him into meetings at the early age of 11. These formative experiences, alongside influential partnerships, laid the groundwork for his prosperous career. Sigal’s trajectory saw him earn an Entrepreneurship MBA at Pepperdine, become an active member of ICSC, and establish Signet Investments, a flourishing consulting and investing company, along with affiliated entities.
Amid his career, Sigal authored the international best-selling book “Resisting Recession: How to Build and Preserve Your Real Estate Investments Regardless of Market Conditions.” In this book, he shared the principles, core values, philosophies, and strategies that have underpinned his success.
Despite his quiet disposition, his innate curiosity led him to create The Signet Podcast on YouTube, a platform where he explores the minds of long-term investors, sharing insights and investment strategies. Now, he extends his knowledge through a forthcoming book, distilling his real estate success into invaluable lessons for aspiring professionals.
Eduardo “Boots” Sigal’s story is one of unique beginnings, enduring partnerships, and unwavering dedication to success in the real estate arena.
Where did you grow up?
I grew up in Mexico, Dallas Texas, Los Angeles, California, Denver Colorado
How has life been for you in the United States?
Very interesting. So thankful. The wild west of mexico. USA provided me diversity in cultures, people, foods etc. Incredible art
When did you get interested in real estate? What about investing?
I was 11 years old going to look at deals with my father and his buddies. Those buddys ended up doing really well. One manages over 11 billion dollars as a money manager. Another is one of the biggest if not the biggest private contractor in mexico. Etc. How they thought, the role they played in analyzing deals and running projects was so interesting to me. The control of the life they gave themselves. The opportunities they created.
What are some strategies for buyers to maximize their investment in this market?
Great question. Practice analyzing deals. Find a niche that you are good in. Understand yourself so you know how to lebverage your competative advantage. Easy to give examples of this. But also know your weaknesses and partner with people that satisfy those.
Why homes selling below list price are a concern for sellers but a boon for buyers?
This is temporary. It has been a sellers market since 2012. The tides turn in real estate. The cycles are temporary. A listing price is extremely arbitrary. Sometimes a broker will think they can get a higher price and convince a seller to market it this way. Sometimes it’s the opposite. Sometimes as in this time of the cycle it’s a slow down of the market – it cant be hot forever. Its over heated.
Sustainable real estate investment strategies and readiness for market shifts?
This is why i like to invest in certain irreplacable areas. In future proofing buildings. Focusing on improvements that will effect the building marketability. Understanding trends in each generational shift.
Tell us about your book. What inspired you to write that?
Everything i was taught in real estate was the opposite of what people were focusing on. I wanted to save investors from inevitable cycles in real estate and shine a light on a long term plan. The middle class is getting wiped out… my book helps that not to happen.
What was one thing you did that exceeded your expectations when you got into real estate?
The people. Peoples character comes to fruition under stress. Sometimes people surprise me with their drive and honor.
What does success mean to you? What are your rules for success?
I write this in my dedication to my son in the book. Basically to give more than you take. But personally, its really to inspire more. To welcome pushing boundries. To be maliable in thought.
The Fox Magazine is all about inspiration, what/who inspires you the most?
Pushing limits. Nothing makes me happier than being told something is one way and finding another way. Of course, this has to have a positive impact in the world. It’s the boundries and limits. You get to know yourself better when you are the one to break the rules others arbitrarily set for you.
What’s something people would be surprised to learn about you?
I love struggle. I was camping once and i remember thinking i hate camping. I mean i was dizzy from a diet i was trying, lightning storms were about to hit. I was 8 miles outrside of cell reception. I had 50 pounds of gear on my back and i was like “why do i always do this to myself?”
What is your favorite or original real estate-related motto, quote or words to live by?
Stay Open- When I got my MBA a man I admired gave me two gifts. One was a symbolic gift. It was a watch and that has its own story but the real gift was to Stay Open. Open Minded. People are so confident without foudations today. They key to enlightenment is to stay humble enough to listen yet conviction enough to move the world.
