Successful Artist Miriam Schulman Shares 5 Steps To Make A Sustainable Living Off Your Creativity
Miriam Schulman has built a multiple-six-figure art business.
She brings over 20 years of experience selling art around the world and contributed full-length articles to Professional Artist. She has 27,000 Facebook followers and her Inspiration Place podcast has 409K downloads, 4.9 stars, and 327 ratings.
As the internet pushes aside art world “gatekeepers” who used to decide what was “worthy”, there’s never been a better time for artists—whether they be musicians, photographers, painters, writers, dancers, singers, or any other creatives—to transform their ideas into a sustainable business.
ARTPRENEUR: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity (HarperCollins Leadership; Jan. 31, 2023) is the definitive sales and marketing playbook for anyone looking to make a living from their art. Each page provides the inspiration and practical steps needed to build a personal brand, overcome starving artists syndrome, and finally make consistent sales from art.
By combining left-brain traditional marketing methods with these tools, creatives will learn how to build a confident mindset, take charge of their destiny, and create a clear path to success.
Schulman breaks down the 5 core elements in the “Passion to Profit” planning framework to develop an art business so that artists can have the time and freedom to do what they love:
- PROSPECTING: Build an audience of followers who want what you’ve got and are prepared to pay top dollar.
- PRODUCTION: Draw attention to creations by embracing authenticity.
- PRODUCTIVITY: Create work-life balance by managing priorities and setting manageable goals.
- PROMOTION: Attract collectors in an authentic and non-sales way.
- PRICING: Price your art, products, or services based on cutting-edge research that explains buyer psychology.
MIRIAM SCHULMAN, New York artist, and founder of The Inspiration Place and The Artists Incubator Coaching Program, helps artists (from emerging to professional) develop their skills, tap into their creativity, and grow thriving art businesses. Schulman left a lucrative Wall Street career in the wake of 9/11 to pursue art full-time. Her art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as on NBC’s Parenthood and the Amazon series Hunters with Al Pacino. Her podcast, The Inspiration Place, graces the top 1% of all podcasts globally and is listened to in over 100 countries.