Personal Photos & Videos ‘Go Hollywood’ with UrLife Mini-Movies
People have always snapped photos on vacation, but the proliferation of smartphones has ushered in dramatic changes in the way we capture those photos and the myriad of ways the images can be utilized.
Enter UrLife, the brainchild of Jack Giarraputo—a prolific Hollywood producer of blockbuster films at Disney, Paramount, Sony, Fox and Warner Bros. that have grossed over $3.5 billion at the box office worldwide (to include 14 films with his producing partner Adam Sandler).
Understanding that throngs of people have thousands of photos and videos on their phones, but often have no idea how to parse out the important ones and effectively share those key memories with family and friends, Giarraputo set out to solve this problem Hollywood-style. So he also enlisted Ryan Hegenberger, who has created campaigns for some of the most profitable films in Hollywood history. His movie trailers for major Hollywood studios have helped to generate over $15 billion in worldwide box office. And so UrLife was born.
You may be familiar with those automated Facebook summaries celebrating friendship anniversaries and other special milestones, where moments are randomly pulled from your photo archive and integrated into a presentation template that can then be shared.
With the UrLife website and smartphone app, Giarraputo has taken this concept to incredible new heights—but using humans instead of a bot—and in a way that also resolves the issue of “what to do” with all of those wonderful images and videos that would otherwise languish on your device.
This A-list caliber service utilizes both pics and vids from a given trip or event, as well as a bit of background or contextual information that you provide, to make slick Hollywood-style mini-movies that are entirely customized—complete with crafty storylines, graphics and professional voiceover—to ensure only the most desirable moments are included in spectacular, social media-shareable form.
Most impressively, UrLife is not an automated robot service. Rather, it adds in real-life editors who understand the difference in “value” between a photo of your family in front of the Grand Canyon and a photo of your favorite book cover to personally handcraft the trailer, ensuring the result is top notch.
In fact, UrLife’s team is made up of highly skilled and experienced movie and television editors, voice artists and editors with Hollywood “flair”. They’ll curate the very best moments from your vacation or other special event and make certain they’re presented in their best light so you can reminisce about the trip for years to come—and share across any social media platform.