How To Get A Site On The First Pages Of Search Engines
Optimizing your site for search engines can take money and time.
The good news is there are ways of saving both when it comes to optimizing your site.
By following these tips, you can get your website on the first pages of search engine results.
Consider Working with an SEO Consultant
To save time, consider working with an SEO consultant. If you are not reaching the number of people you want to, you might want to look for one of these professionals. They will help with organic marketing, keyword research, and implementation. To learn more on what they do, you can review a guide on how they use best practices to increase traffic for your business.
Looking at Title Tags
Look at the title tags on each page and make tweaks as necessary. Even making a small tweak can make a difference. Instead of using the default ones, consider changing them to something more interesting to visitors. Ensure they make sense and see if it is possible to make them more relevant or specific. That way, search engines will know what that page contains on it.
Doing Keyword Research
There are a range of programs out there to help you research the right keywords to be using. It will help you understand the phrases searches are using and pick the most relevant ones. Instead of using your industry’s jargon, it is best to use terms your users understand. Keyword planners will help you understand how much competition each phrase has as well – some of them might be harder to rank for than others.
Once you know the terms and phrases you want to use, it is time to begin mapping the keywords for each relevant part of the website. To stay organized, you can begin with a spreadsheet of the most important pages. For any important keywords that do not yet have a location, create a new site. It is often best to use the most specific keywords in frequently asked questions parts and blog posts. Save the most important, high-value ones for dedicated pages.
Optimizing Your Content
It is best to add keywords all around the page, including updating existing content. You can also use the keywords to create new content, and make sure you add it to the headers and image tags. Make sure you focus on making the pages relevant, including adding meta descriptions and title tags.
You should also create content on an ongoing basis to continue getting on search engine results pages. You do not need to do a new blog post every day but consider posting a few times each month. The key is to be consistent so search engines can see that your site is continuing to grow. You do not need to write up a new blog post every time, either. For example, consider adding videos, photos, other images, and any other type of content that you think resonates with your brand message. If you ensure you are fulfilling a customer’s need, you are doing well.