Restaurant Spending Only Down 1% In 2020, According To New Study

    2020 has been an incredibly trying time for restaurants with all of the shutdowns, but recent data from a study done by  shows it’s not as bad as people may think.

    Overall nationwide restaurant spending is only down 1% from where it was in January 2020. In fact, many states have seen an increase in restaurant spending since the pandemic started.

    Here are the top states that are currently spending more at restaurants than they did in January 2020, in terms of their percent increase:

    Washington – 26%
    Utah – 24%
    South Dakota – 20%
    Alaska – 19%
    Alabama – 18%
    Nebraska – 18%
    North Dakota – 16%
    Indiana – 15%
    Montana – 15%
    Kentucky – 14%
    Delaware – 14%
    Wisconsin – 13%

    And here’s a list of the states spending less at restaurants than they did in January 2020, in terms of their percent decrease:

    Idaho – 47%
    Massachusetts – 41%
    Rhode Island – 34%
    California – 29%
    New Jersey – 24%
    New Hampshire – 19%
    New York – 18%
    Connecticut – 17%
    Florida – 11%
    Michigan – 11%
    Nevada – 10%
    Pennsylvania – 7%

    According to Zenreach, the brick-and-mortar marketing experts that have been tracking restaurant foot traffic across the country, we’ve still got a long way to go for restaurants to fully recover.

    “With the number of COVID-19 cases skyrocketing, and with the return of more business restrictions, it’s clear we will not be out of the woods for a bit,” John Kelly, CEO of Zenreach. “The difference, however, between this recent wave of closures and the ones which took place earlier in the year is that we now better understand the formula for getting through this challenging period.”

    He adds,

    “If you can create a safe dining environment, effectively target your best customers, and maintain (or even boost) your marketing spend, the more likely you are to successfully drive customers into your locations and sustain your restaurant business during this challenging time.”

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      Restaurant Spending …

      by Claire Legeron Time to read this article: 4 min