Watchfinder & Co Has Released A New Report With Findings Of Gen Z Watch Shoppers
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The report sheds light on the evolving preferences and behaviors of a generation that continues to grow in importance in the category.
The top three findings from the report are as follows:
- INVESTMENT: Gen Z watch shoppers are likely to outspend older generations by almost double, with an investment of $10,870 cited as the starting point for their next purchase, much higher than the average price for millennials ($5,325) or ‘baby boomers’ ($2,632). Over a third feel watches are better investments than gold (33%), fine wine (32%) and even real estate (23%)
- WATCH FLIPPING: TikTok ‘watchfluencers’ are fueling a “watch flipping” culture online, encouraging buying low and selling high at speed
- STATUS SYMBOLS: While telling the time is important for Gen Z’s watches, 61% agree that it matters less than the status symbol and confidence you get from wearing one, especially given the prevalence of smartphones
