E-Commerce CEO: Online Customers Trust Smaller Platforms Over Big Tech
59% of Americans distrust social media companies as they seek to become online shopping platforms for customers.
While smaller e-commerce platforms may seem like they’re in social media’s crosshairs, Chris Davenport of AutoParts4Less.com says he’s not worried about the threat of big tech because e-commerce companies have no trust issues and aren’t promising to be “everything” platforms.
Chris, founder, and CEO of AutoParts4Less.com, also created LiftKits4Less.com, the largest online seller of suspension lift systems for trucks, SUVs, and jeeps which have been hugely successful in building trust with a large DIY and hobbyist customer base for years.
Unlike social media companies, Chris says dedicated e-commerce sites don’t need to worry about social media’s challenges like disinformation, government oversight, and trustworthy vendors which are poison pills for any brand’s reputation and erodes customer trust.
E-commerce will always have an edge over social media companies by keeping the process simple, provides reliable services and deliveries, and – ironically – hosts community productive conversations and honest reviews without social media’s toxicity.